Author: Maggie Smith

Clothes customization has always existed in the fashion industry but now it has become increasingly popular as per consumer trends. Customization has become increasingly popular primarily because it adds a personal touch in all your products which in turn increases your brand value. Customization is a great way to attract attention of potential buyers because this personal touch brings out exclusivity which is a rare find.

The focus in the fashion industry has always been towards bringing exclusive products so that clients keep coming back for more of such exclusive clothes. The only thing common among all your exclusive designs is the label which is your identity. So make sure your labels are also customized to keep buyers enthralled towards your designs. Custom clothing labels are a big hit and it is also important to note that customization requires a lot of creativity and hard work.

Understanding the fact that this is the latest trend, let us check out the various types of customization that exist.

• Customization in Clothing – Customized clothes is something that everybody wants mainly because of the exclusivity it boasts. These clothes add to your personality and give your attire a different charm all together. If your fashion line is all about customization and designing clothes post understanding the personal style sensibilities of your buyers, then there is no stopping your fashion brand from being in the top most position. This pattern is sure to leave everybody behind in the rat race. So make sure you customize clothes so that people identify with your brand of fashion.

• Customization in Labels – When clothes are customized with an eye for detail, then you need to have labels as well which are customized to match the style and aesthetics of the clothes. Custom clothing labels add to the glamour of the clothes and have the ability to blend well with the designs. It is important to give attention to detail and make sure not a string is out of place while designing your clothing labels. This emphasis is mainly because your label is your identity to the whole world. With great clothing labels, you are increasing your audience base and your chances to have more clients visiting you. So make the most of this opportunity.

With splendid designs that your fashion house brings out, it is natural that people will stare and it is completely your responsibility to make their attention worthwhile.

Consumer trends reflect a lot of focus on eco friendly fashion options. The growing concern towards preserving the environment has been much appreciated by people. Interestingly, this concern has triggered the need to opt for eco friendly labels and clothing options. The basic trick to survive in any business is to adapt to the constant changes in the consumer market. Adaptability is the key towards surviving and making it big in business. So if the current trend demands an introduction of eco friendly clothes as well as labels, then that needs to be provided. As a successful fashion business, you need to stay updated and adapt to the changes.

Sustainability is extremely important to survive any business. Interestingly, in the fashion industry you need to adapt to the changing fashion trends. As of now the focus has been towards creating sustainable clothes. Sustainable clothes are basically the contribution of your business towards the cause of preserving the environment.

Let us focus on the important factors related to sustainable clothes:

• Green Fibers – There are a lot of factors that helps in distinguishing ordinary fibers from eco friendly ones. Eco friendly fibers have fewer amount of toxic chemicals those are used during the manufacturing process. It is commonly known that cotton is one of the greenest fibers and hence it is popularly used. However, there are a lot of issues on the authenticity of cotton. To stay away from all this, you need to look for biologically produced organic cotton. This signifies that cotton is prepared through water based processes resulting in no trace of pollution or even harmful chemicals leaching earth’s resources. The entire process of manufacturing cotton through the above mentioned process is to make sure that the production is eco friendly. So if you wish to take your step towards preserving the environment, then make sure you execute this process to produce cotton. This will give your fashion line an edge and help you be ahead of your contemporaries in the fashion industry.

• Recycled Clothing – Shop for sustainable fabrics, this seems to be the fundamental rule in case you are planning to bring up an eco friendly fashion line. Following this concept and doing a fashion line bordering on this will help you give back to the environment. This is possible because you are constantly recycling the already existing materials. Recycling is considered to be the best way for preservation. You need to upcycle your clothes, which means you need to process your clothes and fabrics so that you can give it a new life. This new life gives your fashion line a new identity and a breath of fresh air to your loyal customers. One of the popular ways of using recycled clothing is by taking vintage clothes and modifying it to give a contemporary touch. If the processing is top notch, then your buyers can be rest assured that the clothes are made of high quality fabrics those will give an eternal look to their attire.

When focusing on using recycled materials or eco friendly fibers, make sure to take the help of custom printed labels for clothing so that your clothes stand out. These labels stand out in telling the world that these clothes are a class apart. These clothes are beyond the league of topping the fashion trends. The trick of making such a collection different from the glitter and glamour of fashion is by attaching adhesive labels.

Online shopping has been a huge hit among consumers because of the ease it provides buyers while shopping and at the same time it quenches your sudden shopping thirst. The catalyst that triggers sales in online shopping is the availability of good products at extremely affordable prices. Online shopping does not involve any inventory cost and that is why the products are available at a lesser value without compromising on the quality of products.

Online shopping seems like a delight but one can go horribly wrong if they don’t remember some of the most important factors. Labels of the products play a huge role when you are planning to shop online. Since it is virtual shopping and you are buying products based on what you see, it is important to read labels to have clarity on these products.

Let us check out the importance of labels and why you must read labels carefully when doing online shopping.

• Check the Measurements – What you see is definitely a visual delight but it is important to check the measurements of your clothes before you buy them online. The best way to check measurements is by reading the size mentioned in the labels. The major drawback of online shopping is the fact that you see the product virtually. So make sure that you read the measurements mentioned in the label.

• Know about the Quality of Clothes – Focusing on the aspect that you get to see the products only virtually, it is important that you check the details of your clothes before you buy them. There are a lot of important factors that you need to check when buying clothes. The most important of the lot is to check the quality of the materials. If you want your clothes to be long lasting, then make sure you check the materials well. While online shopping, checking the materials is not possible and that is when you need to read the labels to know more about the materials.

• See the Maintenance Instructions – Labels also say a lot about how you need to maintain the clothes and the process you should adopt to wash them. In case you come across personalized labels for clothing, then be rest assured that those clothes need to be hand washed. Hand wash is the best way to maintain good state of the clothes. So be prepared to read the instructions categorically mentioned in the labels.

There is however a section of old school shoppers who don’t feel confident about online shopping because they need to see the products before making the purchase. They cannot really relate with the virtual world and that is why they refrain from online shopping. Interestingly, the number of people belonging to that section has come down because they finally succumbed to the temptation of online shopping. The results they saw in terms of the quality of products have been overwhelming for them to shop more and get products delivered at their doorstep much to their comfort.

When designing your own fashion line, it is natural that you would want it to stand out and have its own distinct identity. Your fashion line is indeed different and has gradually carved its own unique niche in the fashion industry. But what good will all this do if there is no one to witness your splendid creation? You might be left wondering why your fashion line is not creating waves as is expected from such designs. The answer to that would be the lack of proper marketing.

In today’s world of groping consumerism, consumer trends keep changing and it is important for any business to be in sync with these changing trends. Not just that, but also adapt to these trends and make the necessary changes so that your business is never out of fashion. So let us take a look at the important marketing tips that your clothing line needs in order to get the well deserved attention and to create the right buzz.

• Give Your Fashion Line a Label – Label is extremely important because that gives your fashion line its distinct identity. Therefore, make sure your label is well designed matching the fashion aesthetics and sensibilities of the clothes that your fashion house showcases. Your clothes need to be an extension of your label because people tend to identify a fashion line with the help of the label. The label needs to be further branded and marketed well to trigger a sense of familiarity. You can get to know this from the following points.

• Clothes Branding Based on the Label You Designed – Now that the label is in place, you need to focus on branding your fashion clothes based on the label you have designed. Get on board your marketing team so that they can think of strategies that will ensure your label reaches out to people. It is important for your target group to know the kind of collection you have and that is possible only with the help of effective marketing strategies.

• Personalization Triggers Sales – Label is considered to be the identity of your fashion line. There are several marketing strategies that you need to work on, but one of the highly effective strategies would be the touch of personalization. Custom clothing labels are a major driving point for customers and that triggers sales in a huge proportion. So make sure you have personalized labels for your special collection because that will grab attention and increase retention power among your potential customers.

• Make Your Fashion Line Internet Friendly – The best place to find your potential buyers are available online. So you need to create a fashion line that is Internet friendly. This indicates that you need to strategize your marketing as well as branding tricks those will blend well in the virtual world. Virtual world marketing is a lot about the clothes and the visual appeal they exude. So package your brand and your products accordingly.

• Successful Branding Triggers Trust and Reliability – If your marketing campaign hits bull’s eye, then be rest assured that it will generate a sense of trust and reliability towards your clothes. So make sure you flaunt your clothes labels well because that is how clients tend to remember your fashion brand.

Having a great fashion lineup is great, but you should know the art of flaunting it well to grab attention.

When designing your own fashion line, it is natural that you would want it to stand out and have its own distinct identity. Your fashion line is indeed different and has gradually carved its own unique niche in the fashion industry. But what good will all this do if there is no one to witness your splendid creation? You might be left wondering why your fashion line is not creating waves as is expected from such designs. The answer to that would be the lack of proper marketing.

In today’s world of groping consumerism, consumer trends keep changing and it is important for any business to be in sync with these changing trends. Not just that, but also adapt to these trends and make the necessary changes so that your business is never out of fashion. So let us take a look at the important marketing tips that your clothing line needs in order to get the well deserved attention and to create the right buzz.

• Give Your Fashion Line a Label – Label is extremely important because that gives your fashion line its distinct identity. Therefore, make sure your label is well designed matching the fashion aesthetics and sensibilities of the clothes that your fashion house showcases. Your clothes need to be an extension of your label because people tend to identify a fashion line with the help of the label. The label needs to be further branded and marketed well to trigger a sense of familiarity. You can get to know this from the following points.

• Clothes Branding Based on the Label You Designed – Now that the label is in place, you need to focus on branding your fashion clothes based on the label you have designed. Get on board your marketing team so that they can think of strategies that will ensure your label reaches out to people. It is important for your target group to know the kind of collection you have and that is possible only with the help of effective marketing strategies.

• Personalization Triggers Sales – Label is considered to be the identity of your fashion line. There are several marketing strategies that you need to work on, but one of the highly effective strategies would be the touch of personalization. Custom clothing labels are a major driving point for customers and that triggers sales in a huge proportion. So make sure you have personalized labels for your special collection because that will grab attention and increase retention power among your potential customers.

• Make Your Fashion Line Internet Friendly – The best place to find your potential buyers are available online. So you need to create a fashion line that is Internet friendly. This indicates that you need to strategize your marketing as well as branding tricks those will blend well in the virtual world. Virtual world marketing is a lot about the clothes and the visual appeal they exude. So package your brand and your products accordingly.

• Successful Branding Triggers Trust and Reliability – If your marketing campaign hits bull’s eye, then be rest assured that it will generate a sense of trust and reliability towards your clothes. So make sure you flaunt your clothes labels well because that is how clients tend to remember your fashion brand.

Having a great fashion lineup is great, but you should know the art of flaunting it well to grab attention.

You walked into an apparel store, picked up a dress you liked and what do you do next? The usual tendency of every customer is to check the tag, which is stitched along with the dress. These tags or labels talks a lot; for instance – you get to know about price, washing process, size and company name, so on. Even if this is a small thing attached with your clothing, it has lot of value.

Clothing industry is one of the most profitable businesses nowadays because dresses are more than a necessity these days. The aesthetic value is more significant than the utility value. These days a number of popular brands are found to put their labels on the sleeves rather than hiding them at the collar region of the shirt. The reason is simple – if you are wearing branded attire, why not flaunt it to the onlookers.

Initial Phase

Initially, for identification of the company launderer’s ink was used to write the initials of the brand along with an embroidered logo. Inception of labels is a later phenomenon that served the purpose of both identity and advertisement. Usually, clothing labels were attached only to the main outer clothes but due to competition the labels are put even on the innerwear. Whether it is a baby cloth, apron or a simple tie, tags are found everywhere excepting handkerchief and socks.

Labeled Information

As already mentioned, clothing label talks a lot about the dress you are thinking of purchasing. Even if there is no one to help you identify the fabric of dress or the size, you can rely easily on the tag. The labels are inscribed with details like “100% cotton”, “Polyester” “XL”, “M” and so on. Apart from that, you can even get to know whether you can iron the fabric or not. Information like cold or dry wash is even engraved in the tags. Since, these labels directly come in contact with the body, organic materials are used to avoid any irritation that can create rashes or itching.

The recent labels are more modern because the manufacturer prefers to use symbols rather than written instructions. These care instructions are very easy to follow; so even if you are buying a dress from a foreign store, the symbol explains everything and you do not have to depend on the language. No matter how small the tag is, but the details it provides make the label very important.

Designing clothes is the best way to flaunt your creativity and let people know about your talent. So while you are busy following your true calling, it is also important to ensure that the world is watching your talent in full display. Creating your own designs is one thing and making people sit up and take notice of it is completely different. If the former requires talent and creativity, the latter requires an effective marketing strategy.

Creating great designs might come naturally to you, but it is important that you get a marketing team on board who can brand your clothes well. There are certain important factors that need your attention when it comes to branding clothes. Let us take a close look at them and make sure to execute them as well.

• Your Designs Need a Unique Name – Giving a name to your collection is important because that is the identity you are giving to your collection. The name should describe your kind of styles and design. Make sure this name is present on all your clothing labels and tags so that it is easy to spot. The name is your reflection so make sure it is just as unique as you and your designs.

• Have a Logo – Logo is your symbol, a symbol that people can easily associate with your style of fashion. Logo plays a huge role in impacting the taste and preference of your target audience. Brainstorm on your logo design so that it creates the right first impression. Make sure the logo design is such that it easily blends with the name and the clothing labels and tags.

• Easier Retention Power – Branding your clothes and apparels in the right way signifies that people will easily remember your collection. The concept behind branding is to make the products relatable so that people find an instant connect with you. So better the branding higher will be the retention power among clients about your clothes.

• Exudes Loyalty – Loyalty plays a key role in boosting sales and increasing your client base. Thus branding your clothes well allows you to increase loyalty among clients. Branding and customer loyalty are inter-related because better the branding, higher will be customer loyalty. With the increase in customer loyalty, the brand value of your products will also increase.

• Makes Your Collection Relatable – Branding is all about letting people know about your products. So better are your ways of product marketing, the more it tends to be relatable with the psyche of your clients and consumers. This is how good branding influences sales.

So make sure you are putting in your best creative and marketing team together to brand your apparels and your collection well.

Marketing in today’s time and age is all about how well branded your products are and also the overall packaging of the products. This packaging
includes the marketing strategy adopted to sell products, visual appeal of the products since that is responsible to grab attention. It also
includes the usability of products and its high functional aspect. All these factors clubbed together determine the overall packaging of
products.

This is equally valid in case of clothes because you need to market your designs well so that people sit up and take notice of it. Fashion is
considered to be extremely flexible and it is all about adapting to the latest trends and putting your own individual style elements in it.
Blindly adopting trends will do you no good, you need to have your own creativity in it as well. So as an ambitious fashion designer, it is
important to set new trends and make sure that they grab attention.

You will know that your fashion designs are on the right track when you successfully manage to create a buzz around it. Well, creating this buzz
for all the right reasons is not that easy. The first and foremost thing that you need to do is create a logo for your clothing label. Logo
gives your fashion line a distinct identity and further helps in marketing them. Let us find out how:

• Increases Impulse Purchases – The logo of your clothing labels need to have a distinct design that makes it stand out amongst other clothing labels. With the popularity of your logo clothing labels, people can automatically spot your designs and collection from a distance. If clients are an ardent fan of your collection, then spotting your logo clothing labels will increase the impulse shopper within and in turn boost your sales.

• Logo Helps Client Relate with Your Clothes – Logo design is the identity of your fashion collection. It is your clothing label that sets your designs apart from your contemporaries. This implies the importance of designing a nice logo design for your clothing labels that clients can relate with. The more clients feel a sense of connection with your fashion designs and your clothing label, the more popularity your fashion line will gain.

• Increases Retention Span among Customers – The logo design is the most crucial step when planning to launch your own clothes line. The logo needs to be a reflection of your designs and the vision you have about fashion. The more contemporary and edgy your logo design is, higher will be the retention span among clients. So have a simplistic yet appealing logo so that people remember it easily.

There is nothing constant in fashion apart from the fact that trends will change. As a designer you need to study and increase your knowledge
about fashion. This will always keep your clients wanting more from you.

Entrepreneurs with a desire to make it big in the fashion industry always aim to stand out amidst the crowd of fashion designers. But how? That is one of the fundamental questions looming large over their head. They have this expectation from themselves that they need to stand out because of their vision. This vision motivates them to give their clothes line a distinctive shape. To brush up your vision and give a distinct perspective, it is important that you get basic guidance. This guidance comes in the form of tips to boost your clothing business.

• High Quality Clothing Labels – The final finishing touch you add on your clothes is the clothing tag. The clothing tags are the identification mark that separates your clothes products from your contemporaries. Clothing tags are the benchmark that addresses your fashion sensibilities and brand. Make sure your clothing tags stand out just like your fashion collection. Tags are synonymous with your fashion sensibilities so it needs to flatter your reputation. In case your clothes are all about high quality designs those are latest in the fashion circuit, then it is important to design equally high end clothing tags.

• Precise Clothing Tags – Clothing tags are basically the finishing touch you give to your fashion collection. It is pointless to do it in a rush or just randomly place it. Clothing tags are important because they address the clothes directly to your brand. So if tags are not good enough, then it will directly hit your brand and market value. Surely that is not a good thing for your fashion business. So make sure you place your clothing tags strategically so that people can take notice of it. People spotting your tags immediately will trigger your sales and will increase your brand value.

• Material of the Clothing Tags – Understanding the power of clothing tags, it is important that you choose the design, layout and material of your clothing tags appropriately. It should be a reflection of your brand and the kind of fashion collection you exhibit every season. The first choice that you need to make is whether you want printed or woven clothing tags. This decision is crucial and the layout or design follows after this. This decision leads to choosing an appropriate material and then the design is executed on it. This actually makes clothing tags that address your designs directly to your target buyers.

So make sure you take deep interest in choosing clothing tags because that will help people connect and identify with your brand easily.

There are two types of buyers – one who has to know everything about material of the cloth and the other, who only checks the price before buying. In both the cases, tags are very important with information that every consumer needs to know. However, there is also the third type of consumer, who don’t even care about tags and ready to pay whatever written on the billing machine. But the number of such consumers is still less because market is filled with buyers who want to study the tags before investing their hard earned money. This makes, clothes tag extremely important.

Here are some interesting facts that you will like to lean.

Usually, labels or tags have shiny finish and made out of satin coated acetate that are not only flexible but durable as well. Other than this, you will also find clothing tags made of cotton, polyester, and nylon.

These labels are rectangular in shape and are commonly either 1 inch by 2 inches or 1/2 inch by 1 inch in size. The fabrics that are often used in labels are taffeta, damask and satin.

There are many clothing companies who shifted from the typical style of tags and opted for different sizes and shapes of clothing labels.

Clothing labels should always be sewed in a place that is easily viewable for anyone. For instance, it must catch the eyes of the users at the time of washing or it must be visible when the product is placed out for sale. In case the tags are not placed in the right space, it should then be added to the package.

The labels are not for temporary period. All the information must stay in the tag for the entire life of the product. It should not fade or get discolored after a wash.

Labels for product must show information like how to maintain the product or from where the fabric has been imported. The maintenance instruction mentioned on the label is applicable only to the fabric, the tag is sewed to.

The label should talk about the entire cleaning process. For instance, if one piece of the fabric requires dry wash, where as the other needs cold wash, the tag should explicitly state everything.

Tags are basically the representative of the clothing company. You must be clear about everything and earn confidence through the labels. Hence, all these facts make those little tags a surprisingly important piece that cannot be ignored.