Posted on

Top 10 Label Manufacturing Companies in the USA

Author:
Posted on: June 24, 2016

The global apparel industry is one of the most lucrative industries because of the glamour and gloss it adds in the lives of people. Apart from the glitz and the visual appeal it triggers, the garments industry also drives in a lot of revenue every year. Shopping malls, the online stores and the branded companies are enjoying overwhelming traffic signaling that the clothes industry is doing well. In fact, there is neck deep competition with each of the top label manufacturing companies trying to grab attention. There is also the need and the professional hunger to dominate the consumer market.

If you are someone who enjoys fashion and like to stay updated about the latest trends doing the rounds, then this blog will prove to be a good read. High quality clothes are a priority and the best brands promise that. This implies that you must take a close look at the top label manufacturing companies across the globe those are ruling hearts.

Nike – Nike is one of the most successful brands in the world. It has a strong and dominant global market which gives its competitors a run for their money. With the annual revenue raking up to $30.6, this brand is all over the place and for all the right reasons. Rumor has it that it recently sealed a deal close to $1 billion and has been successful in becoming the apparel provider for NBA.

Ralph Lauren – One of the staple American apparel companies enjoying the annual revenue of $7.6 billion is one of the leading clothes brands. For years and decades, this brand has managed to stay loyal and honest to its core aesthetics. Which, in turn, has made it better than its contemporaries.

Old Navy – If the reports are anything to go by, then this brand is enjoying an annual revenue of $6.6 billion. The numbers suggest that it is rising from the ashes and helping customers get the best of styles and fill their wardrobes with the latest trends. Shopping from this brand assures that your closet will become one stylish place you want it to be.

Gap – The annual revenue is $6.1 billion which helps the company to hog all the limelight from the buyers. In fact, this brand is responsible for leading the way in social media marketing and contemporaries have a lot to learn from it.

Levi Strauss and Co. – The resurgence of Levi Strauss and Co. in recent years is reason enough to bring a huge and broad smile on the faces of its loyal international buyers. Classic styles, basic fashion and comfort wear are some of the key attributes that buyers look for always. Mastering these traits in the clothes is the biggest catalyst in making this the most loved brand.

Michael Kors – Michael Kors enjoys an annual revenue of $4.4 billion making it a favorite among customers across the globe. This brand is ruling the popularity charts for a very long time with almost no flaws to stop its accelerating pace. The clothes and accessories are a delight and just the symbol of the clothing label manufacturers is enough to make the sale happen.

Coach – With an annual revenue of $4.3 billion, this luxurious fashion house is still playing a dominant role in the fashion industry. If the recent reports are to be believed, then the sales figures have been slightly disappointing in the recent years. Many are of the opinion that the declining numbers are primarily because too many stores have opened up with a lack of proper management. Hoping that the company will soon make up for this and be back in the game.

Tommy Hilfiger – Collecting an annual revenue of $3.6 billion, this iconic American brand has been ruling the fashion industry for over 3 decades. In spite of being in this industry for so long, this brand has not lost its spark and still gives stiff competition.

American Eagle – The annual revenue that this company enjoys is $3.3 billion. The reason for this increase in figure is primarily the new techniques and strategies that it implements in the business. It has successfully launched the one-size-fits-all policy termed as ‘Don’t Ask Why’ in order to form a better connect with the teen audience.

Under Armour – The annual revenue of this clothes brand is $3.1 billion, a figure higher than what it was in the previous year. The increasing numbers conclude that this brand is a favorite among customers. The sports retail shop continues to expand and grow signing attractive deals with athletes like Jordan Speith.

These are some of the top brands across the globe enjoying a strong and loyal customer base. However, the customer loyalty base towards the brand is so strong that label manufacturers can make the sale happen just by highlighting the labels on the clothes.

Posted on

The Different Types of Garment Labels

Author:
Posted on: August 19, 2016

Labeling is one of the most important elements in establishing a brand for a company. In today’s world, everyone chooses a brand over local brands without labels. Do you agree? Well, labeling has formed the basis of reliability among the buyers in the market. If you’re planning to launch your own clothing line, then never forget to include garment labels. You need to be very cautious while selecting the fabric for garment labels as the retaining capacity of a company depends on that entirely. Are you confused? Don’t worry I’ll explain. For instance, if you choose a low-quality fabric for labeling your clothing line, then may be after few washes, the label will wear away. Hence, the brand name will be lost. This will be equivalent to nameless local brands that are known for cheap clothes with no recognition in the market. We all know that labels are faces of the companies which comprise their names, taglines and sometimes some additional information like washing methods and much more. As these hold the value of the brand, no stones should be left unturned to ensure the supreme quality of these labels.

There is an array of different types of garment labels available in the market. I’ll throw some light on this context here. Read below:

Woven Garment Labels– This is one of the most popular types of garment labels that are used extensively in the market. The name speaks for them as these are woven using polyester and cotton threads into the clothes. These are known for their flexibility and cost-effectiveness. And most importantly, these labels are produced in bulk for their ever-increasing demand.

Embroidered Garment Labels– These types of garment labels are similar to woven garment labels as the fabric used for these labels are same. Apart from that, they are also woven into the clothes with polyester and cotton threads. But the threads used in these labels are stronger and thicker. So, these are widely preferred as well.

Leather Garment Labels– Are you looking for something grand for labeling? If yes, then leather garment labels are the right choice for you. They are known for their elasticity and strength. If you really want to stand out in the crowd with your brand then choose these labeling as they add exclusive value to the brand.

Rubber/PVC Garment Labels– These kinds of labels are used for adventure and sportswear for their toughness and resistance to moisture. The athlete clothing industry depends heavily on these garment labels.

Printed Garment Labels– These are unlike all the above-mentioned garment labels. They are little similar to woven labels and are printed directly on the garment. And moreover, they are affordable as well and works wonder in the industry of fast fashion.

So, what’s your choice? Which one are you choosing from the above-mentioned types of garment labels? Know your brand well and then finalize one for creating repute in the market.

Posted on

Significance of Clothing Labels for Clothing Industry

Each of the labels used holds onto its unique benefits and it comes with certain downsides as well. The clothing labels are sewn in the inside of the garment, just below the collar. It acts as a constant reminder for the signature of the brand. The most important reference points on a garment are often contained inside of the clothing labels. For this reason, one can say that clothing labels are important for brand awareness, marketing and garment branding.

Attaching clothing labels so that consumers are able to see or find them at the zone for the sale. Custom clothing labels must be very securely placed and the labels have to be absolutely legible for prolonged shelf life of the product. Every piece of clothing should always come with labels that whether it has to be washed or dry-cleaned. A manufacturer may still need to market it properly.

The five elements that requires to be addressed on the clothing label are:

Washing by machine or delicately by hand.

Bleaching

Drying

Ironing

Warning

Custom clothing tag can add a level of heartfelt detail to a piece of clothing making it feel even more personalized. A custom clothing tag brings with it a fun amount of detail. It has a specific touch which shows how a certain piece might have been created keeping a recipient in mind.

A minimum level washing instruction must be included on the clothing label for better care of the apparels, For example: “Machine wash. Tumble dry” is a minimal worded statement which basically refers to the fact that the product can be tumble dried after machine wash at any temperature of the day. Any type of bleach can be used on the clothing material and  ironing may not be necessary. Collaboration is the key for all kinds of functional and graphic needs that essentially focused over yarn shades, label finish and weave quality.

Also, clothing labels have huge branding benefits. These sent out a lot of message to the customer and contributes in its overall branding aspect. A sorry looking label may drive away potential customers and one might lose out on business. The labels that have been woven exudes a certain degree of authority.

A great looking label is necessary if you are proud of your clothing and wish to show it off as a mark of your own hard work. Even though a label is only a small piece of fabric, it is also a major sign of legitimacy. Without the custom clothing tag the hard work might appear as a byproduct of an unprofessional venture. It is necessary to properly recognize all the collaboration, communication and flexibility while delivering a proper successful end product.

Posted on

How You Can Use Die Cut Clothing Hang Tags for Different Types of Apparels?

Running an apparel business is fun, especially when you are dealing with a variety of garments. Your client base will comprise of eccentric buyers, the serious ones and those who love to experiment. As you have different types of clothes to promote, you need to tap into the maximum possible number of target audience. Have you ever thought, what is the first thing that you check when you buy a dress? You check the tag! Yes, we all look for the tag when we check out a dress. Why do we do it? This is because the tag has all the details of the particular dress. Right from the dress size to the material used to make the dress along with the cleaning and maintenance tips – everything is mentioned in the tag. In short, the hang tags provide the buyer with all the required information on the particular dress.

There are so many different types of clothing hang tags. Use the one that best defines your business. Die cut hang tags is uncommon and offbeat and are a great way to promote your product and business in a better way. The more unique and unusual the hang tags, the better it is.

How You Can Use Die Cut Clothing Hang Tags for Different Types of Clothes?

Kids’ Wear: When you use clothing hang tags that the kids can relate to will help to promote your particular clothing line in a better way. Opt for star shaped tags for boys and the ones with heart shaped prints for girls. By checking out the tags, the buyers will know which one is meant for whom.

Teens’ Wear: Teenage kids are quite fashion conscious nowadays. They look out for clothing that is trendy and attractive. In order to attract them towards your clothing line, go for hang tags in the shape of iPod, lipstick or even a stiletto. The designs you choose will depend on the kind of target audience you wish to attract.

Summer Wear: When it comes to designing hang tags, you can use your creativity to the core. For example: If you are selling a bikini, opt for a clothing hang tag in the shape of a suntan lotion bottle. Both these products complement each other.

Winter Attire: Shopping for the winter season means buying of warm garments that will keep you warm. To attract such buyers use hang tags in the shape of snowflakes.

Using custom made hang tags is a great way to promote your clothing line. There are many service providers who offer tailor-made clothing hang tags. Make a list of the service provider whom you would like to check out. Before you go ahead and hire the service provider, find out the cost involved. As a company manufacturing clothes, you will need several hundreds of clothing tags for your clothing line. Hence, find out whether the service provider will offer any discount or not. There is no need to feel shy about it.

Posted on

8 Different Types of Cuts and Folds for Brand Labels

A lot of employers are in a fix when they had to decide the ideal cut and fold for their brand label. To ensure the label placement is perfectly in order, it is important to learn the different types of cuts and folds. You can enlist help from this blog for a better understanding of label cuts and folds and select the right one aligned with your business requirement.

  1. Centerfold label     

These types of printed or woven labels are tucked in the center and woven into a seam. This enables the labels to be used both ways. You can place the brand logo on the front side and provide care instructions or relevant information related to the product on the back of the label.

  1. Straight cut label

These labels have no folds and can be sewn anywhere on the product. Generally, these types of labels are attached either on all four sides or on the left/right, or even on the top of the label.

  1. End fold label

The edges of the labels are folded meticulously and are affixed to the garment. End folds accentuate the brand logo and can be ideally used for products like T-shirts, shirts, and tops for both men and women.   

  1. Mitre fold label

These are generally long and rectangular in shape with about 45-degree folds at each end of the label. These are folded upwards to make the tabs sewn into a seam. The main part of the label hangs downwards and can accommodate brands that are wide and crisp.    

  1. Manhattan fold label/tag

If you wish to drive the brand equity a notch higher, then Manhattan fold labels can do the needful. These are more like hem tags than labels as these are generally exposed in the sleeves of the garment. Make sure the logo is bold and short with not more than 2-3 colors.   

  1. Circle cut label

Circle cut is generally peel-and-stick labels for a variety of products. These can be customized with relevant information like the size, quality assurance tag, or even the brand logo. The shape of size of these labels can be personalized per the business needs.

  1. Die cut label

Die cutting involves the use of a machine to create cut-out labels of various shapes custom to requirements of the client. These labels can be conveniently prepared without the help of scissors, knives or stencils.  

  1. Label rolls

These rolls are available in the form of rolls in bulk. So if you order label rolls then you not only save a lot of money but also space for packaging.  

Click here to create custom clothing labels, care labels, or hang tags in your preferred cuts or folds at low prices.

Posted on

7 Tips for Choosing the Right Sewing Thread for Sewing Labels

Author:
Posted on: August 05, 2016

Are you looking forward to create your own clothing line? Have you decided which kind of labels do you want for your brand? Well, there are many kinds of labels available in the market. You have to choose the one that suits your needs and requirements. After finalizing the type of label, you need to decide on the type of method to be used for labeling like iron on or sew in the labels on the clothes. If you choose the latter, be sure of selecting the right sewing thread for sewing clothes labels. Sewing thread is very crucial which ensures the durability and the longevity of the labels on the clothes. I’m sure you’ll not compromise on the quality of the thread that will be used in labeling. As we all know that labeling is one of the most important elements of marketing, so, no stones should be left unturned to certify exclusive labels for your brand.

Sewing threads are present in the industry in various sizes which are represented in the form of numbers or alphabets. Technically, higher the number, finer the thread for sewing labels will be. For instance, thread A will be lighter and finer than thread D. While mercerized threads are smoother for its special finishes. Generally, size 50 threads are used for cotton, silk, nylon, polyester materials. On the other hand, size 40 threads are considered for heavy vinyl, coating or upholstery fabrics.

Here are some tips to choose the right kind of sewing thread for sewing labels. Keep reading below:

• Knowing the strength of the thread is very important for the purpose it’s going to cater.
• Generally, polyester threads work best for most fabrics where labels are sewed on the clothes.
• Considering the compatibility of the fabric with the thread is very crucial. This will ensure smooth sewing of the labels.
• Always match the color of the fabric with the thread used for sewing the labels. Sometimes, the same color is not available in the market. So, in that case, you can use threads of one or two shades darker for the labels. But, never opt for lighter shades as these will be easily visible.
• A cotton thread is essential for fabrics having little or no stretch. While the polyester thread is used for synthetic or stretchy fabrics.
• Fine cotton or silk thread is suitable for delicately woven fabrics like lingerie or sheer garments,
• Ensure that the thread you choose is appropriate for machine sewing.

If you follow the above-mentioned tips, you’ll be able to choose the right kind and size of thread for various kinds of fabrics. So, choose wisely and make the process of sewing woven labels easier.

Posted on

7 Mistakes to Avoid when Creating your Brand Logo

When you buy a product, isn’t it the brand name that strikes you first? You recognize the brand with its label and the unique logo. 

Creating the right logo aligned with the objective of your brand is quite challenging that involves a lot of brainstorming sessions. There’s nothing called a perfect logo but you can definitely work on ways to create a lasting impression on your potential customers. These are the things you should avoid when planning to create your brand logo.

Mistake #1: Non-professional design  

In the business world, every area calls for professional dexterity to compete with the big brands. Many entrepreneurs fail to understand this and try to design the logo themselves. It’s the job of professional logo designers who need to put in their thinking cap for making a creative and compelling logo design. So it’s better you brief your objective them and leave the rest in their hands. 

Mistake #2: Not thinking from the customer perspective

Your taste and preferences might be completely different from your target customers and for this, you should be aware of the latest trends. To get a clear picture of this you should check the age group and other relevant details of people who might be interested in your products and based on that you can conduct a survey or poll.

Mistake #3: Not picking the right color  

Once you’re aware of the demands of your potential leads you should focus on the right color. A lot of employers are in a fix when it comes to picking the right color for their brand. Choose a color that will represent the intent of your brand objective and have an immediate connecting factor with the consumers.

Mistake #4: Not picking the right font

It’s time you do away with out-of-the-ark fonts and pick the right font which will be in sync with the brand identity and has a great visual appeal.

Mistake #5: Copy and paste 

This is probably the worst mistake any business can make. Copying exactly the same brand logo or creating a design very similar to another brand. Doing extensive research and seeking inspiration might be helpful but never COPY.

Mistake #4: Ignore the competitors

The thumb rule of business is to keep your friends close but your competitors closer. It is very important to make a list of your competitors who are faring pretty well in their business and follow their marketing techniques. This will not only help to create your logo design better but also form a better marketing strategy.

Mistake #7: Too cluttered

Don’t cram the logo and label with too many details. Keep it simple and crisp and of course, make sure it’s easy to understand.

Create your Custom Woven Labels or printed labels with this design tool online.

Posted on

6 Things to Consider when Ordering Custom Labels for your Brand

Are you sure about the potential of your brand label? If you’re unassertive about this then it’s high time you rethink on redesigning the logo and giving a perfect finishing touch to the label. Customization is the best way to make the label speak volumes for your brand and attract more and more potential customers. Keep these 6 things in mind before redesigning or creating a new label for your brand.

  • Type of the label: Labels are generally of two types. Woven and printed. While woven labels are sewn in a vegetable dyed thread, printed labels are made of ink imprints of the brand logo and other relevant information. So if you prefer more durability then woven labels should be your pick. Printed labels might fade with frequent washing but is much more cost-effective.

           Read more: Printed or Woven label- Which One is Right for your Brand?

  • Type of Cuts/folds: There are a variety of cuts and folds but the label can be cut or folded according to the product. For instance, T-shirt labels can be mitre fold, straight cut or might have a manhattan hem tag. For industrial and similar needs, label rolls are mostly preferred.

            Read more: 8 Different Types of Cuts and Folds for Brand Labels    

  • Finishing touch: Some like its plain while some businesses prefer a glossy finish. Look out for label makers which give you the flexibility to give the perfect finishing touch like satin, taffeta, or damask.  
  • Hang tags: This is important for apparels. Hang tags reflects your brand and bridges the gap between the company and the customer. It can carry important information like care instructions, trivia, facts, etc. Here’s a tip: Make a quirky hang tag so that it can be used as a bookmark. People might just buy your products because of an interesting hangtag.

            Read more: 8 Reasons Hang Tags are Important for your Clothing Brand

  • Design of the logo: There are label makers which provide your design tools to prepare the artwork for the brand logo. So if you’re launching your business you can save a lot of funds by designing the logo and creating the custom label at the place.

            Read more: Tips to Create an Effective Company Logo

  • Online submission:Consider a label maker which offers you the option to submit custom label orders online. You should be able to submit the quote the artwork in a .jpg, .pdf, .pdf or .ai file format.
  • Cost: Generally labels are requested in bulk orders. Hire label producers that provide you high-quality labels at low prices without charging you additional costs like set up fees or shipping charges.

            Click here for creating custom labels and hang tags for clothing online.

 

Posted on

6 Mistakes to Avoid when Ordering your Custom Clothing Label

We have often come across a host of memes on Facebook where a brand label has been the butt of the joke. Even the most negligible mistake can break your brand image and land you up in a random news flash for all the wrong reasons. A stumble may prevent a fall if you pay heed to professional advice and then get started with your custom clothing label. Find out what are the mistakes you should avoid to build a better brand equity.

1. Not conducting market research: Believe me, there are a lot of clothing businesses which considers market research to be a complete waste of time. On the contrary, market research is the cornerstone of building a strong customer base. Conduct it by enlisting help from the marketing professionals who would do the needful based on the demand of your potential customers.

2. Choosing the wrong colors: Color plays a key role in influencing the purchasing decision of your buyers. Don’t lose them by choosing colors that won’t have a significant effect on your potential customers. Make sure the colors helps to give a distinctive appeal to your brand through your label. Get a clearer picture by learning which color is ideal for your brand.

3. Choosing an outdated font: Yes, fonts matter when it comes to underlining your brand presence in front of the millennial consumers. You can create your brand label online with the help of a design tool that will provide an array of fonts that will work.

4. Overlooking the spell-check: This goes without saying that bad spellings can land you up in real trouble. It is a must to get your label and care content double checked to help you stand in good stead in front of your potential customers.

5. Not following your competition: There’s a reason why only a few brands always lead the pack. They abide by the ground rules of marketing aligned with the consumer demand. So don’t commit the mistake of ignoring your competitors and make sure you stay updated about their branding efforts that will help you improvise on your own business.

6. Replicating content: This is adopted by a lot of brands and later they were caught. You don’t need to invest top dollars to create unique content for your brand labels. Do anything but replicate the exact content with some other brand and write something unique and eye-catching. You can even use quirky content to connect with the young target consumers.

Also read: How to Create and Design a Custom Label for your Clothing Brand
Create high-quality printed or woven clothing and care labels at competitive prices with Xpresa Labels. View samples and request for an instant quote here.

Posted on

6 Features your Sports Product Labels Must Have

Whether you promote your sports products in international events or on social media, you need to a silver bullet to give you an edge over your competitors. Like your sports products, the brand label should also have some special features to create an impression in the minds of your target customers. These are the top features your sports product labels must have to help you reach out to a wider spectrum of potential customers and add a striking exclusivity to your brand name.

  1. Logo design

We all recognize brands like Reebok, Nike, Puma, and Adidas by identifying their logo. It is important to pay a substantial time and professional skills to create the logo of your brand. If you are not getting good sales from your sports products business then it’s high time you reconsider the logo design.

  1. Corporate Color

Like the logo design, choosing the right logo color is equally important. Enlist help from marketing professionals and use the corporate color/colors accordingly. Make sure the design and color complement each other when you create the custom labels.

  1. UV Proof

Most of the sports equipment and products like are exposed to the sun for a prolonged period of time. You should ensure the label has the quality to withstand the harmful effects of UV rays.

  1. Fade Proof

Sports product labels are often prone to discoloration. The players are expected to practice for long hours leading to wear and tear. This is more applicable for urban wear, Jerseys, Hoods, Jackets, and other accessories. Make sure the label content stay put even after several washes. You should choose woven labels to make it fade proof.

  1. Sleek finish

If you specialize in sports clothing products then it is expected you give a sleek finish with fine detailing to the t shirt label. This is important to influence the purchasing decision of any sports professional or enthusiasts who might be showing interest in your products.

  1. Cuts and Folds

Choose the label cuts and folds based on the size of the products. Make the sure the custom label makers gives you enough choice in cuts and folds. Center fold, end fold, Mitre fold, and Manhattan fold are the common types of folds. Straight cut, Circle cut, and custom Die cut are common types of label cuts.

Keeping all these features in mind you can create your custom label for sports products with the design tool online.

Get high-quality custom woven and printed label tags for all types of athletic sports products for Football, Baseball, Basketball, Boxing, Wrestling, Soccer, Badminton, Lacrosse, Tennis, Golf, Running, Jogging, Exercise, and Memorabilia requirements. View the samples and get an instant quote. Click here.         

Receive Instant quote and Free Sample Packet, Simple and Quick.

Click here for a Quick Quote