When choosing labels for your clothing brand, there are a number of different factors that need to be considered. One of the most important things to think about is the type of label you are going to go for. There are many options available, from heat transfers and printed labels to woven labels. In this blog post, we are going to reveal why the latter option is a great choice.
When it comes to clothing branding, woven labels are viewed as the industry standard. If you look at most of the garments in your wardrobe, they will have a woven label. If you were to opt for a label of a lesser quality, you could give off a ‘cheap’ brand image. Instead, a woven label shows that you care about quality and that you do not cut any corners.
With this type of label, a high-quality thread is used to stitch the label to the garment and to incorporate your branding onto the label. This could be anything from your logo to a company message. The good thing about using thread is that you have the ability to include any design you wish; it can be as intricate as you want. This is not always possible with other types of labels, as the production process does not allow for such elegant and potentially complex designs. The only restriction is your imagination with woven labels.
Aside from appearance, a woven label is exceptionally durable, and will last for years and years to come. Printed labels, on the other hand, will wear over time. You may find that after a few washes, your company’s name is no longer visible on the label. Therefore, if you are looking for something that is going to brand your business for the lifespan of the garment, the woven approach is undoubtedly the better one.
You also have various types of weave to choose from, including Taffeta, Satin, and Damask. They all have their unique qualities. Damask is used considerably throughout the fashion industry, as it offers a high-quality finish and versatility. Damask gives off a more ‘expensive’ look and is, therefore, a popular choice for mid to high-quality clothing. Logos have excellent definition when this type of weave is used, making it ideal for complex designs.
Satin weave tends to have a dull back and a glossy surface. Simple designs work better for satin labels, as you are going to be restricted to a specific colour range. Due to the stunning nature of Satin and the gorgeous sheen on the label’s surface, this type of weave is preferred for high-quality clothing. Finally, we have Taffeta, which is more suitable for the high volume or low-end garments, for instance, T-shirts. It works well when presenting significant yet little details in a big quantity.
As you can see, there are many benefits associated with woven labels, and many options to choose from too. When it comes to your clothing brand, you won’t something that gives off a good impression and is made to last, and that is exactly what you get with woven labels.