Nowadays, creating an identity has become indispensable for a brand’s value. Well, we all are aware of the fact that the competition has risen and with every passing day, it will increase even more. So, needless to say, that there is more than one company that has the same business line. For an instance, there are various brands selling clothing apparels, fashion accessories and much more. Now, the main challenge is to differentiate one brand from the other. So, the owners of the brands take refuge to various kinds of tools for their marketing. And one of the many tools is a hang tag or a label for a clothing line. As a company owner, the main aim of a person is to build a name in the industry with its uniqueness. And it is possible with hang tags that act as a brand identity for a particular company.
Now, what are these hang tags? These are basically a piece of paper or cloth that consists the brand’s name, the tagline of the company, the size of the apparel, the washing instructions, the manufacturing place and much more. Hence it acts like a mirror image of the brand that is important for creating a name in the industry and also helps in competing with the counterparts of the market. Well, to get a proper insight of the elements of the hang tags for clothing, keep reading below:
• Brand Name & The Logo – Well, this is a significant element that is a must in hang tags. Now, the proper layout of the brand name, the tagline and the logo are crucial for establishing a brand in the industry. The other elements those are mentioned below can be added but not necessary. As we all know that the customers look for the brand while purchasing apparels. Hence, the brand name is imperative as it gives the company an identity.
• Product Information – This is the second most vital element of hang tags. Now, a product that is sold by a company needs to inform the customers about the texture, the washing and handling methods. And moreover, the sizes of the apparel are also included for helping the buyers during the shopping. So, in a word, the hang tags can be termed as a guide to the customers that makes their shopping easy.
• Contact Information – And last but not the least, the third element is the contact information of the company. Many companies opt to include this feature in the hang tags and some avoid it. Well, giving the contact information will increase the credibility of the brand as the customer will find the base to contact in case of quality issues and many other issues.
So, we can conclude by saying that brands advertise themselves through labeling, hang tags and much more. The basic goal is to make the presence of a company felt in this strong competitive world. And hang tags are one of the essential ways for brand building. Think about it!