Did you know that your consumers are continually judging your brand? Not to say this is a bad thing, but it is a stark reminder to maintain the highest quality standards in every area of your business if you are to remain their preferred choice.
Your customers build a perception of your brand through every interaction that they have with it. Release a social media update, and they will consider how relevant it is to their lifestyle and how closely your messaging aligns with their ideals. Release a new product, and they will consider its quality, price point, and value when determining whether to purchase it.
One small and often-overlooked area is that of fabric labels. Your customers do not just assess the actual product, its packaging, and your delivery choice, but every aspect of your brand’s association with the product, and this includes any labels that you attach to it.
Why Fabric Labels Matter
Labels not only reassure your customers that they have purchased a genuine product, but they also showcase your commitment to quality. Labels that fray, fade, or detach during regular use suggest to your customers that your quality standards are not what they should be.
Fabric labels serve important purposes. For fashion items and textiles, they can include care instructions, which, if lost, could result in the item being inappropriately washed and permanently damaged, harming not only your customer’s perception of your brand but also potentially losing you repeat business.
As customers begin to embrace a circular economy, they often re-sell high-quality, secondhand goods once they no longer need them. To maximize the item’s resale value, it must be proven to be a genuine article. A long-lasting, clearly printed fabric label is one way in which this is achieved, as it clearly demonstrates the product’s quality and longevity.
How To Make Sure Your Fabric Labels Enhance Consumer Perception
Now you understand why your labels matter so much, what can you do to make sure that they are of the highest quality standards and will be effective in enhancing consumer perception?
Attention to detail
Make sure that your logo is printed with no distortion, color bleed, or misspellings, which could disappoint your consumers.
Include all relevant information
Consider what information is important for your customers to use and care for the product correctly, and ensure that this is included in simple English.
Choose appropriate materials
Choose a material that enhances the product. For example, if you are attaching a label to a high-end fashion item, make sure it is sleek, discreet, and will not cause the wearer any discomfort.
Consider legal compliance and sustainability
Make sure that your fabric labels are free from harmful chemicals and can be disposed of in the same manner as the product to which they are attached. Requiring a customer to cut off a label before recycling a product is a sure-fire way to see the entire product consigned to landfill when it could otherwise be recycled in an environmentally conscious manner.
Conclusion
There are many aspects to enhancing your consumers’ perception of your brand, and selecting appropriate labels is a key part of this. Because labels are directly attached to the product your customer buys, they are a continual reminder of your brand and its values, so maximize this opportunity by selecting high-quality labels that reinforce your brand’s messaging.
