Having your company’s logo front and center on clothing labels helps your various products be noticed and remembered with every use.
Clothing comes in all shapes, sizes, and designs, and clothing labels should, too. When using a label, clothing becomes more personalized and recognizable. This is incredibly important for your brand or company for not only marketing purposes but also to ensure the customer knows exactly what they are getting and from whom.
Having a logo for your brand, company or product is a key element in marketing. You may already have one that has been professionally made, or you are still considering the benefits. Using a visually recognizable symbol, graphics or specific text that denotes your brand’s style allows anyone who sees your product to know what they are getting. Using the special font that goes along with the design elements of the rest of the logo can help your product really stick out from the crowd.
But what if your logo is not in any way showcased on your clothing product already? You still want customers to understand your brand’s identity even if it is not plastered across the front of a sweater, t-shirt or another way to label clothing items. This is when custom labels come in handy.
Being different from anyone else’s average branded clothing labels is of key importance for your business. While others are using plain fonts and the most basic of labels, you could have customized labels that look and feel exactly how you want.
To begin customizing labels for clothing, you will choose a label size. This will definitely be dependent on the garment, size and style. Look at the different options and try to envision what the size will do to the person wearing the label clothing. With sizing it, is also essential to keep in mind that rectangles and squares will give a different effect depending on your logo design, so the decision might be made easier with what fits best for your brand.
For customization, you also need to consider the cut and fold options for the label itself. There is the straight cut option without any fold, which gives a full look at a horizontal or vertical rectangular logo or possible instructions. A more popular choice is the end fold, which folds down on both the right and left side, making a sort of loop. Similar to the straight cut, this gives a horizontal view of a logo and whatever text needed to explain the brand or product.
Last but not least there is also an option of adding a centerfold, which is helpful on another part of the garment to give instructions for care of the clothing item. This label can have the logo on one side and the instructions on the other to showcase the logo while giving helpful information. Whichever cut, style or design you choose, your logo will be recognizable on every piece of clothing.