With the sweeping changes in the taste and preference of the millennials, the branding and marketing techniques also need to be maneuvered accordingly. If you’re planning to come up with your own brand label, then you might consider these top branding trends to attract the millennial consumers and maintain brand loyalty in the long run.
- Brilliant Brand label
Get started with a simple yet eye-catching brand logo. A good label and tag adds value to your brand equity and helps you establish a brand name in the highly-competitive market. Choose the right colors, text, and font and create a printed label or woven label keeping the lifestyle change and pattern of the millennials in mind. This requires research and you can enlist help from these blogs:
- No high-flown promises
New age consumers have become much more conscious and it is not a good idea to beguile them with promises you can’t keep. According to a survey by Label Insight, about 94% of all consumers are more likely to be loyal to a brand with “full transparency”. So use custom content relevant to your business objectives and pitch about products which you would be able to deliver.
- Informative blogs
The internet and social media are entrenched with interesting articles and blogs which is read by millions and millions of users across the world. Reportedly, companies with blogs produce 67% more leads per month than companies who don’t have a blog. So it is not only important to create an engaging website but also maintain a dedicated blog section which people will find interesting to read and learn.
- Leverage popular e-commerce platforms
More than 80% of millennial consumers are highly influenced by the reviews of a product on popular e-commerce platforms. Also, each day there are more than 2 million negative social mentions about brands in the U.S. So it is important to make the most use of platforms like Amazon, Walmart, and eBay and make sure your products garner mostly positive reviews.
- Make most of the social media
In the age of Facebook and Instagram, you need to make the most it by publishing interesting and ‘share-worthy’ content. Promote your products underpinned by the product description and a link to your website and make sure you’re seen by most of your target customers with the help of Facebook advertising.
- Love your customers
Acknowledge the purchasing decisions of your existing customers by sending them Thank you emailers and look after the response management of your social media followers with love.
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