“Your brand is what other people say about you when you’re not in the room.”- Jeff Bezos, CEO & Founder of Amazon
Do you agree with the above-quoted lines said by the Founder of Amazon? Well, a brand is a sole identity of a particular company that is earned in years with loads of hard work and dedication. One of the essential elements for creating a brand is the presence of hang tags with the product. This helps to build a brand presence that works wonder for the business. Especially hang tags for clothing has brought brownie points as one of the best marketing tools for a particular brand. If you’re planning to begin your own business, start choosing hang tags for your clothing business wisely. Always remember there are a thousand competitors present with their brand name and reputation. Your effort should be to stand out in the crowd with a bent of creative mind and something catchy that will attract the potential customers.
Let’s give you three vital tips to choose hang tags smartly to make an effect in the market. Read below:
- Durability- Hang tags are prone to damage as they are really not handled properly. Most of the times, these tags are thrown away. But, that doesn’t mean it adds no value to the product. In this context, durability is significant. Choosing a fragile material or paper for tags is a complete no-no. You should always choose a better quality for the durability of the tags. Vinyl, cloth or traditional papers are just a few options that can be considered while choosing hang tags. Your priority is the creation of your brand name so choose wisely.
- Eye-catching logo & tagline- After deciding on the cloth or paper of the tag, your eyes should look for a trendy logo and a tagline that should be powerful to attract the mass. Share your ideas with a graphic designer and get the best out of him as the logo of your brand. Along with a logo, comes a tagline that hits the nail in launching a brand name. There are many companies where people relate to it via their tagline which shows the power of a tagline in building a brand. So, use your brains and think of an effective tagline.
- Shape- There’s no harm if you think out-of-the-box and not restrict yourself to the normal shapes like square, circle, and rectangle for the hang tags. Sometimes, abstract shapes of the tags catch one’s attention. An interesting logo, tagline and shape together help to create brand awareness among the mass. So, think wisely and act on it.
If you consider the above-mentioned factors while choosing a hang tag, your efforts can never go unnoticed. Once you make your mind, it’s significant to think of all the elements before executing it. As we all know the best sells in the market, I’m sure we all crave to be the best. Isn’t it? So, choose intelligently and make a mark in the industry.