â€śYour brand is what other people say about you when youâ€™re not in the room.â€ť- Jeff Bezos, CEO & Founder of Amazon
Do you agree with the above-quoted lines said by the Founder of Amazon? Well, a brand is a sole identity of a particular company that is earned in years with loads of hard work and dedication. One of the essential elements for creating a brand is the presence of hang tags with the product. This helps to build a brand presence that works wonder for the business. Especially hang tags for clothing has brought brownie points as one of the best marketing tools for a particular brand. If youâ€™re planning to begin your own business, start choosing hang tags for your clothing business wisely. Always remember there are a thousand competitors present with their brand name and reputation. Your effort should be to stand out in the crowd with a bent of creative mind and something catchy that will attract the potential customers.
Letâ€™s give you three vital tips to choose hang tags smartly to make an effect in the market. Read below:
- Durability- Hang tags are prone to damage as they are really not handled properly. Most of the times, these tags are thrown away. But, that doesnâ€™t mean it adds no value to the product. In this context, durability is significant. Choosing a fragile material or paper for tags is a complete no-no. You should always choose a better quality for the durability of the tags. Vinyl, cloth or traditional papers are just a few options that can be considered while choosing hang tags. Your priority is the creation of your brand name so choose wisely.
- Eye-catching logo & tagline- After deciding on the cloth or paper of the tag, your eyes should look for a trendy logo and a tagline that should be powerful to attract the mass. Share your ideas with a graphic designer and get the best out of him as the logo of your brand. Along with a logo, comes a tagline that hits the nail in launching a brand name. There are many companies where people relate to it via their tagline which shows the power of a tagline in building a brand. So, use your brains and think of an effective tagline.
- Shape- Thereâ€™s no harm if you think out-of-the-box and not restrict yourself to the normal shapes like square, circle, and rectangle for the hang tags. Sometimes, abstract shapes of the tags catch oneâ€™s attention. An interesting logo, tagline and shape together help to create brand awareness among the mass. So, think wisely and act on it.
If you consider the above-mentioned factors while choosing a hang tag, your efforts can never go unnoticed. Once you make your mind, itâ€™s significant to think of all the elements before executing it. As we all know the best sells in the market, Iâ€™m sure we all crave to be the best. Isnâ€™t it? So, choose intelligently and make a mark in the industry.