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18 Facts on Branding Every Clothing Line Business Owners should know

Clothing business is considered to be one of the most lucrative trades if done right. The consumers will always be on the lookout for new clothes and it is the responsibility of the clothing businesses to stay updated about the needs and demands of their buyers. If you are a startup or a flourishing enterprise in the clothing business, these are some of the facts you should not ignore.

  1. The US is the largest importer of garments in the world.
  2. Over two billion t-shirts are sold every single year because it is one of the most popular items of clothing in the world.
  3. Social media is considered to be the most effective medium for clothing businesses to drive customer engagement and brand visibility. Notably, Instagram tops the list over Pinterest, Facebook and LinkedIn.
  4. About 25% of fashion executives said that investing in brand building to increase full-price sell-through is one of their top five focus areas for sales and growth.
  5. According to The Fashion and Apparel Industry Report, the worldwide revenue is expected to rise from $481.2 billion in 2018 to $712.9 billion by 2022.
  6. Some of the biggest threat of big clothing brands includes losing brand loyalty due to market fragmentation, not able to manufacture on-demand styles on time, and diminishing brand engagement on social media.
  7. Over 75% of consumers prefer clothing brands that offer personalized messaging, offers, and experiences.
  8. The largest e-commerce market in the world is China followed by United States, United Kingdom, Japan and Germany.
  9. The brand logo plays a key role in influencing the purchasing decision of the buyers. It takes about 10 seconds and 7 impressions to create an impact on the psyche of the consumers.
  10. Many consumers don’t buy an item if the clothing label has no care instructions.
  11. By 2030, apparel consumption is expected to rise by 63%.
  12. Over 33% of the top global brands use the color blue in their logo.
  13. Over 75% of mobile phone users are more likely to go directly to a retailer after researching the brand online.
  14. China is the largest textile exporter in the world.
  15. Cotton. Linen, polyester, and rayon are the five most favorite fashion clothes fabrics for consumers.
  16. Whether online or offline, it is imperative to maintain good customer service as 95% of consumers share bad experiences with other people.
  17. Most of the clothing brands prefer monochromatic logo over Bi-color or multicolor scheme.
  18. The global textile mills market is likely to reach $842.6 billion in value in 2020.

Sources: Shopify, Entrepreneur, Treehugger, Paragon Financial Group

Find out more interesting facts and tips about labels for clothing here.

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8 Types of Apparel Labels Ideal for Your Clothing Line Business

Apparel without a clothing label is like a brand without a name. If you are into apparel business, there are several factors you should consider when creating the logo and label design because the purchasing decision of your potential buyers often depends on the label you create. Here are some of the types of garment labels which you can opt for to add a distinct character to your brand.

  1. Broadloom label

This is a type of woven label produced on a highspeed wide loom and the satin base lends a much softer and glazed look than regular single needle satin loom. Broadloom labels are ideal for luxury garments for men and women.

  1. Damask label

This is one of the most popular types of labels preferred mostly by big brands across the world. Carefully seamed in a very thin thread to accentuate fine detailing, this type of label is also very soft for the skin.

  1. High-definition woven Label

Sewd in lustrous and high-quality fabrics such as silk, polyester, and linen, high-definition woven labels are again a common favorite of luxury brands. These labels grant a refined finish highlighting the fine detailing of the brand logo and design. The imperial fabric makes it ideal to wear even if the wearer has sensitive skin.

  1. Taffeta Labels

These polyester based labels are considered to be a popular choice because it is much more cost-effective. Grant clean and sleek look to your labels and use it mainly for external uses or accessories.

  1. Satin Acetate labels

These are ribbon-type printed labels made out of high-quality acetate. You can customize your brand requirements on satin ribbons and cut or fold it accordingly. These labels are mostly preferred by lingerie and innerwear brands.

  1. Printed Taffeta

Although the name resonates a taffeta variety, this label is not exactly made of taffeta. It is called so because of the matte appearance of the rolls. It’s basic and paper-like quality makes it an ideal choice for imprinting care content for the pieces.

  1. Hang Tags

A hangtag is a great way to provide additional information about your products. It is a type of printed label which can easily captivate the buyer’s attention and usually affixed on the outside of the products or any items. You can customize the hangtag with a matte, semi-gloss or glossy finish.

  1. Care label

Care labels are necessary to educate and inform your potential customer about care instructions to help them take care of the products better. These can be woven, printed, satin, and adhesive depending on your brand needs.

Which type of label looks ideal for your apparel business? Get in touch with the leading label providers and create your own custom clothing labels. Request for a free quote here.  

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How Labels For Clothing Can Add Value To Your Garments And Your Brand

A clothing label is the perfect finishing touch for any garment. They add a professional finish to your craft items or clothing brand. A label adds your unique identity to your clothing and creates a finish that looks professional and helps people to easily differentiate your brand from others.

Whether you are adding labels to your craft items, workwear, or fashion brand: a garment never really looks finished or professional without them. Adding a label makes your brand easy to identify and can stand out if you create an eye-catching design.

Why Are Clothing Labels So important To Your Brand?

Labels create a fully branded finished package. If a person purchases an item of clothing and loves it, they are more likely to purchase again if your brand is easily identifiable. Below is how labels for clothing can add brand value to your garments.

  • Adding labels allows anyone to easily differentiate your clothing line and recognize your brand. Your brand will become memorable and be recognized for future purchases. If there is no label at all, how will they know where to get more of your garments?
  • Labels for clothing allow you to engage with customers. You can add your website or business details to a label to allow them to make further purchases from your clothing line. Allowing people to reach you and engaging with them in such a simple way will add value to your brand and increase brand recognition.
  • Going the extra mile to give your garments a professional finish will add value to the garments and your brand. Your brand will look professional and like ‘you mean business’ rather than just offering garments that have an amateur look.
  • Providing expert advice on how to care for the garments properly looks professional and will help customers ensure they stay looking high-quality for longer. If clothing is not cared for correctly it can quickly begin to look unsightly, resulting in the clothing being throw away and deemed as poor quality even when in reality it may simply be that the proper care required was not given.

Never underestimate the value of using your labels to market your brand and add a professional image to your garments. Showcase your brand using labels for clothing and make it easy for people to make future purchases if necessary.

Which Label Should You Add To Clothing To Get The Best Results?

Adding care labels to your clothing gives the person wearing the garment the information they need to care for it properly and keep it looking good. A centerfold label is perfect to add care instructions and is multi-purpose as you can also add the garment size on the other side, and your logo.

Adding a hang tag gives you an instant opportunity to communicate directly with your customers and give them more information about your brand. Hang tags definitely look the part and allow you to add a great deal of information that is relevant to your business, such as your website, logo, and contact details.

If you are looking for clothing labels you can design your own custom labels online that represent your brand. Whether you make your garments as a hobby or for your own clothing line, adding a label gives a unique finish that is personal to your brand and adds a quality finish.

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Starting A T-Shirt Business With T-Shirt Labels

Whether you’re starting up a t-shirt business, or a  full range of clothing items, there are a few steps you will need to follow. A t-shirt is a casual must-have for anyone to wear. They are comfy, popular, and can be designed uniquely to target different audiences.

Your first step would be to decide who your target audience is. You can focus your design and style around this. Once you choose whether to focus on childrenswear, sportswear, or a specific male/female audience you can focus on your design and manufacturing options. Find a niche in the market focused around your target audience to help you stand out ahead of the other t-shirt retailers out there.

The fabric you choose to create the t-shirts will depend on their use. The fabric used for sportswear will need to allow for the skin to breath, whereas childrenswear would need to be soft on the skin and hard wearing.

Your brand is a very important aspect of the design of your t-shirts. Spend some time creating your brand, logo, and choosing color schemes carefully as it’s best not to alter this once you begin manufacturing. A strong and unique brand is essential in the t-shirt industry to stand out above competitors and be noticed. Creating a strong brand adds value to your clothing line.

Once you have your target audience, brand, and design all wrapped up, it’s time to focus on the small details that are very important. T-shirt labels have a purpose and their importance shouldn’t be overlooked. Below are the types of labels you must add to your T-Shirts to ensure they are retail ready.

  • Care Content Label. These must be added to help the buyer care for their t-shirt correctly and keep it looking great. Add the recommended washing temperature, ironing, and dry cleaning instructions as well as anything else that is relevant.
  • Add the country of origin of your garment, so people know where it was made.
  • A size label, so people can easily find the most suitable for them. This should be easily accessible as customers will get bored if they have to search to find out the size.
  • Hang tag t-shirt labels are a great choice to add to a t-shirt if you want your brand to be visible. Whilst showing off your brand, you can also add size information and business details. These are attached to the outside of the garment and removed before wearing. Create a bold tag that catches peoples eyes and stands out.

You must decide on the cut you require for your t-shirt labels. A centerfold cut would be the most recommended as information can be added to both sides of the label giving you a lot of space and reducing cost. You should have enough room to add care instructions, the garment size, and country of origin to a centerfold label without it looking cluttered.

The Tags can be woven or printed and are fully customizable to suit your requirements. Incorporate your brand, color schemes, and logo to increase brand recognition. People will recognize your garments wherever they see these tags.

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Athletics Labels For Your Club Wear: Do’s And Don’ts

The clothing you choose for any type of sport can influence your performance. The clothing must be designed with your specific sport in mind and that includes the correct design with the most suitable labels.

If you have your own athletics club you may be looking to unite your team using athletics clothing. If you are, it’s so simple to do by adding a fully customized label to athletics garments helping your team feel as one. With the right athletics labels you have the added bonus of advertising  your club at the same time, so make sure they look great.

If you’re thinking of your team as a walking advertisement for your club, then do take time to create a simple, but effective design. Everywhere club members go wearing their clubwear people will see it, and often be intrigued as to what sport they do, which brings the focus to the label with the logo. Add your logo, website, and make sure you are 100% happy with your athletics label before you go ahead with production.

  • Do choose something that is durable for your athletics labels, such as a woven label. The threads are pre-dyed and are woven tightly on a loom, so are very durable. Woven labels are made from polyester making them tough and ready to withstand wash after wash.
  • When preparing the label consider the size of the garment it will be attached to. Any clothing needs to be comfortable, especially athletics wear, so ensure the label isn’t too big for the garment whilst also ensuring it isn’t so small that it has no purpose.
  • If you are unsure whether to offer athletics wear for your team, do remember that it’s important to wear clothing that is suitable for the sport you are in. If you don’t, then you may not perform your best, or may be uncomfortable. With this in mind it’s easy to make the decision that clubwear is beneficial to any athletics team members.
  • Don’t try to cut corners and opt for cheaper athletics labels. The label must be high-quality and be able to withstand the regular washing that athletics clothing requires. A faded label that looks worn won’t add a good image to the reputation of your club.
  • Don’t overthink your design. You will be surprised how effective a simple logo can be. Reflect your clubs brand and color scheme in the design of the logo and keep it simple. On the label, if there is plenty of space, you can also add your website to market your club whenever your team wears their clubwear. Give your team an exclusive style that represents your club.

Once you have designed your label and chosen the relevant type that is fit for its purpose, you can choose to receive a simple quote in just a few clicks. You provide the artwork and receive a free sample of your finished label before you are ready to order. See the finished label before your order to make sure you are 100% happy.

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Top Eight Uses And Tips For Fabric Labels In 2018

Whether you have your own clothing line, or you enjoy creating craft garments, there are essential uses for labels on your garments. Labels are a great way to get important information across and reinforce your brand. One of the quickest and easiest ways to brand your clothing is using labels. There are so many uses in adding labels to your garments; many are essential and many will give you the desired professional finish.

Continue reading Top Eight Uses And Tips For Fabric Labels In 2018

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Different Types Of Cut And Fold Options For Clothing Labels Explained

The finished cut and fold of your labels might seem like a small decision, but it can make a significant difference to the finished look of the label. There are many mistakes that can be made when choosing labels, and not choosing the right cut / fold for the job will leave your garment looking untidy. Here are the different types of cut and fold options explained in more detail. Continue reading Different Types Of Cut And Fold Options For Clothing Labels Explained

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Clothing Hang Tags For Your Fashion Brand Or Crafts

Hang tags give you the perfect opportunity to add your unique branding to your fashion garments or crafts. Now that you have created and perfected your clothing, how do you add a unique stamp to stand out from others? Hang tags add an iconic finishing touch that makes your garments stand out on the clothing rack and look professional. Without a hang tag, someone looking at the garment cannot easily identify the brand, cost, or size, so why not make things that little bit easier for people admiring your work?

Continue reading Clothing Hang Tags For Your Fashion Brand Or Crafts

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Make You Athletes Feel Like A Team With Athletics Labels

Whether the sport your club specializes in requires members to work as a team, or an individual, the importance of the club feeling like a team shouldn’t be underestimated. When they are training in your club they are part of your team and rather than thinking about themselves they should work together to progress as a group.

Club athletics wear unites your team, looks great during practice, and advertises your club. A lot of people find it a rush to get themselves or their children ready for practice after school / work commitments. Giving everyone the option of club wear makes it so much simpler to get ready in a hurry.

Continue reading Make You Athletes Feel Like A Team With Athletics Labels

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Why Should You Consider Investing in Quality Labels for Clothing

No company wants to send out a product without having their name on it. It’s important to get credit for the items that are produced and sold. So when it comes to clothing, labels are critical for the producer as well as the consumer. Don’t consider cutting out and settling for cheaper labels that aren’t going to last. Instead, there are several reasons for investing in quality clothing labels.

Quality Labels Imply Quality Clothing

Outside of the manufacturer’s name, the label is going to say something to the consumer. If the label is a quality piece, it implies that the garment is also going to be of good quality. This means that that small piece of fabric has a lot to do with how an item is perceived. In addition to thinking about the label material, also consider what type of thread and colors will be used along with how it will be attached to the garment. All of these things add up to create a great impression on the consumer. You don’t want someone to love a piece but then have second thoughts about the purchase because the label doesn’t do the brand or the clothing item justice.

Offers Care Instructions

When consumers love something, they want to take care of it. Certain clothing requires special care. The label is the opportunity to mention exactly how items should be cared for so that they will last for an extended amount of time. Washing by hand, avoiding the dryer and even using cold water are all messages that a manufacturer wants to relay to the customer. Because there isn’t a lot of room on the label, there are several symbols that make it possible to get information across effectively. In addition to care instructions, this is the perfect place for listing out the types of fabrics or materials that make up the clothing item.

Subtle Marketing Potential

Even with the label tucked inside of clothing, it still offers an opportunity for marketing. If someone loves a garment, they are going to check the label and see who made it. They may be on the hunt for other items by the same designer. This is just one of the reasons why you need your label to be something that stands out from the rest and something that will be memorable. At the same time, if a friend loves something that another person is wearing, they are going to ask about it. Clothing labels are going to make it possible for the friend to track down a similar item.

You want to produce more than just pieces that customers are going to love. You also want to make sure that you have return customers and customers who tell others about their favorite pieces. Because of this, take some time and effort and create the perfect label. Invest in something that will last and something that will be eye catching and memorable. This small label could have the potential to increase your customer base.

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