Category: Clothing Labels

The global apparel industry is one of the most lucrative industries because of the glamour and gloss it adds in the lives of people. Apart from the glitz and the visual appeal it triggers, the garments industry also drives in a lot of revenue every year. Shopping malls, the online stores and the branded companies are enjoying overwhelming traffic signaling that the clothes industry is doing well. In fact, there is neck deep competition with each of the top label manufacturing companies trying to grab attention. There is also the need and the professional hunger to dominate the consumer market.

If you are someone who enjoys fashion and like to stay updated about the latest trends doing the rounds, then this blog will prove to be a good read. High quality clothes are a priority and the best brands promise that. This implies that you must take a close look at the top label manufacturing companies across the globe those are ruling hearts.

• Nike – Nike is one of the most successful brands in the world. It has a strong and dominant global market which gives its competitors a run for their money. With the annual revenue raking up to $30.6, this brand is all over the place and for all the right reasons. Rumor has it that it recently sealed a deal close to $1 billion and has been successful in becoming the apparel provider for NBA.

• Ralph Lauren – One of the staple American apparel companies enjoying the annual revenue of $7.6 billion is one of the leading clothes brands. For years and decades, this brand has managed to stay loyal and honest to its core aesthetics. Which, in turn, has made it better than its contemporaries.

• Old Navy – If the reports are anything to go by, then this brand is enjoying an annual revenue of $6.6 billion. The numbers suggest that it is rising from the ashes and helping customers get the best of styles and fill their wardrobes with the latest trends. Shopping from this brand assures that your closet will become one stylish place you want it to be.

• Gap – The annual revenue is $6.1 billion which helps the company to hog all the limelight from the buyers. In fact, this brand is responsible for leading the way in social media marketing and contemporaries have a lot to learn from it.

• Levi Strauss and Co. – The resurgence of Levi Strauss and Co. in recent years is reason enough to bring a huge and broad smile on the faces of its loyal international buyers. Classic styles, basic fashion and comfort wear are some of the key attributes that buyers look for always. Mastering these traits in the clothes is the biggest catalyst in making this the most loved brand.

• Michael Kors – Michael Kors enjoys an annual revenue of $4.4 billion making it a favorite among customers across the globe. This brand is ruling the popularity charts for a very long time with almost no flaws to stop its accelerating pace. The clothes and accessories are a delight and just the symbol of the clothing label manufacturers is enough to make the sale happen.

• Coach – With an annual revenue of $4.3 billion, this luxurious fashion house is still playing a dominant role in the fashion industry. If the recent reports are to be believed, then the sales figures have been slightly disappointing in the recent years. Many are of the opinion that the declining numbers are primarily because too many stores have opened up with a lack of proper management. Hoping that the company will soon make up for this and be back in the game.

• Tommy Hilfiger – Collecting an annual revenue of $3.6 billion, this iconic American brand has been ruling the fashion industry for over 3 decades. In spite of being in this industry for so long, this brand has not lost its spark and still gives stiff competition.

• American Eagle – The annual revenue that this company enjoys is $3.3 billion. The reason for this increase in figure is primarily the new techniques and strategies that it implements in the business. It has successfully launched the one-size-fits-all policy termed as ‘Don’t Ask Why’ in order to form a better connect with the teen audience.

• Under Armour – The annual revenue of this clothes brand is $3.1 billion, a figure higher than what it was in the previous year. The increasing numbers conclude that this brand is a favorite among customers. The sports retail shop continues to expand and grow signing attractive deals with athletes like Jordan Speith.

These are some of the top brands across the globe enjoying a strong and loyal customer base. However, the customer loyalty base towards the brand is so strong that label manufacturers can make the sale happen just by highlighting the labels on the clothes.

Each of the labels used holds onto its unique benefits and it comes with certain downsides as well. The clothing labels are sewn in the inside of the garment, just below the collar. It acts as a constant reminder for the signature of the brand. The most important reference points on a garment are often contained inside of the clothing labels. For this reason, one can say that clothing labels are important for brand awareness, marketing and garment branding.

Attaching clothing labels so that consumers are able to see or find them at the zone for the sale. Custom clothing labels must be very securely placed and the labels have to be absolutely legible for prolonged shelf life of the product. Every piece of clothing should always come with labels that whether it has to be washed or dry-cleaned. A manufacturer may still need to market it properly.

The five elements that requires to be addressed on the clothing label are:

Washing by machine or delicately by hand.

Bleaching

Drying

Ironing

Warning

Custom clothing tag can add a level of heartfelt detail to a piece of clothing making it feel even more personalized. A custom clothing tag brings with it a fun amount of detail. It has a specific touch which shows how a certain piece might have been created keeping a recipient in mind.

A minimum level washing instruction must be included on the clothing label for better care of the apparels, For example: “Machine wash. Tumble dry” is a minimal worded statement which basically refers to the fact that the product can be tumble dried after machine wash at any temperature of the day. Any type of bleach can be used on the clothing material and  ironing may not be necessary. Collaboration is the key for all kinds of functional and graphic needs that essentially focused over yarn shades, label finish and weave quality.

Also, clothing labels have huge branding benefits. These sent out a lot of message to the customer and contributes in its overall branding aspect. A sorry looking label may drive away potential customers and one might lose out on business. The labels that have been woven exudes a certain degree of authority.

A great looking label is necessary if you are proud of your clothing and wish to show it off as a mark of your own hard work. Even though a label is only a small piece of fabric, it is also a major sign of legitimacy. Without the custom clothing tag the hard work might appear as a byproduct of an unprofessional venture. It is necessary to properly recognize all the collaboration, communication and flexibility while delivering a proper successful end product.

Running an apparel business is fun, especially when you are dealing with a variety of garments. Your client base will comprise of eccentric buyers, the serious ones and those who love to experiment. As you have different types of clothes to promote, you need to tap into the maximum possible number of target audience. Have you ever thought, what is the first thing that you check when you buy a dress? You check the tag! Yes, we all look for the tag when we check out a dress. Why do we do it? This is because the tag has all the details of the particular dress. Right from the dress size to the material used to make the dress along with the cleaning and maintenance tips – everything is mentioned in the tag. In short, the hang tags provide the buyer with all the required information on the particular dress.

There are so many different types of clothing hang tags. Use the one that best defines your business. Die cut hang tags is uncommon and offbeat and are a great way to promote your product and business in a better way. The more unique and unusual the hang tags, the better it is.

How You Can Use Die Cut Clothing Hang Tags for Different Types of Clothes?

• Kids’ Wear: When you use clothing hang tags that the kids can relate to will help to promote your particular clothing line in a better way. Opt for star shaped tags for boys and the ones with heart shaped prints for girls. By checking out the tags, the buyers will know which one is meant for whom.

• Teens’ Wear: Teenage kids are quite fashion conscious nowadays. They look out for clothing that is trendy and attractive. In order to attract them towards your clothing line, go for hang tags in the shape of iPod, lipstick or even a stiletto. The designs you choose will depend on the kind of target audience you wish to attract.

• Summer Wear: When it comes to designing hang tags, you can use your creativity to the core. For example: If you are selling a bikini, opt for a clothing hang tag in the shape of a suntan lotion bottle. Both these products complement each other.

• Winter Attire: Shopping for the winter season means buying of warm garments that will keep you warm. To attract such buyers use hang tags in the shape of snowflakes.

Using custom made hang tags is a great way to promote your clothing line. There are many service providers who offer tailor-made clothing hang tags. Make a list of the service provider whom you would like to check out. Before you go ahead and hire the service provider, find out the cost involved. As a company manufacturing clothes, you will need several hundreds of clothing tags for your clothing line. Hence, find out whether the service provider will offer any discount or not. There is no need to feel shy about it.

Many aspire to start their own clothing line, but only a few can taste success. Research reveals, 53% of clothing line businesses are likely to fail by the end of the fourth year. Many clothing businesses tend to be on the line because of a lot of reasons. Here are 10 mistakes an aspiring entrepreneur should avoid before launching their business.

1. Your designs are common

People have become very conscious of their sartorial taste, and common designs are a big turn-off. Make sure the designs are unique and have a class appeal.

2. Lack of research

How will you know which types of designs are more appealing to the mass? How will you decide which designs are in-demand but are not readily available? Research plays a huge factor in answering these questions, and many avoid this part. Online surveys can help you with your research work.

3. No Variety in design and sizes

Of course, your clothing line will have a niche target audience, but even they will be expecting variety in designs and sizes. Don’t restrict yourself to monotonous designs and offer variety to retain customer loyalty.

4. Not aware of competitor’s work

In a rush to launch their products, many end up ignoring their competitor’s work. It is really important to keep a close tab on your potential competitors’ work and move forward with your marketing strategies accordingly.

5. Not having a website      

It has now become an imperative to maintain a website keeping the lifestyle trends of the millennials in mind. Many entrepreneurs lack this and restrict a lot of potential clients to reach their products. A mobile-optimized website has, therefore, become the need of the hour.

6. Not maintaining a social media account

It is will be considered a cardinal sin if you don’t maintain your business accounts on Facebook. Instagram, Twitter, and Pinterest. Invest a little in paid ads with images of your products with a link to your website to reach out to the maximum target group.

7. Not paying heed to honest feedback

Clothes selection is relative and differs from person to person. Many designers can’t deal with negative feedback from their clients. Criticism will always help you make a list of things you need to incorporate in your designs to reach a broader spectrum of customers.

8. Not making a realistic plan   

Many fail to create a well strategized promotional plan according to their budget. If your business does not match with your budget, then you should find partners who will help you with your finances.

9. Not teaming up with e-commerce sites

The promotional plan should always include teaming up with leading E-commerce sites to reach out to maximum people and enhance online brand visibility.

10. Not creating an attractive label and tag

A brand logo and label creates an impression in the minds of the buyers. It is really important to make an attractive logo and create custom clothing tags and labels aligned to your brand identity.

Create your custom label and tag here.

Read more: Different styles and types of Clothing label

There are many benefits of adding labels to your clothing. You can complete the look of the garment and add a professional finish with the right labels. Once you have come up with a good brand and logo design that represents your clothing line, you need to make sure people see it and recognize it.

If you invest time into creating your brand and labels you can efficiently add value to your business. Printed hang tag labels are a fantastic opportunity for you to add brand value to your clothing. They are custom made with your design and come printed in full color. Hang tags support the majority of design and can accommodate the finest detail as they are made using a printed card. These are attached to your clothing using a piece of string or pin promoting your brand in the store.

A hang tag can display anything you like to from your logo to website details. It’s a good idea to add your garment size and cost on there as well as this is what customers are usually searching for on the tag. The presentation is important to add the most value to your brand. Create an eye-catching tag that shows your logo on one side and essential information on the other. Create something exciting that will stay in the mind of your customers and become easily recognizable while they shop.

Printed labels are also used to add brand value to your clothing. They are created using satin and are usually a stock white background. They only offer limited colors, but are a simple way to add your text and logo. Printed labels are fantastic to add the necessary care instructions onto your clothing. They are sewn into the garment and are the cheapest of choices to add care instructions to your garment. There is a variation of cuts available to suit your requirements and sizes so you can choose suitable labels to match the garment size.

Good labels make your garment and your brand more professional. A lot of consideration for presentation and planning should go into the label before you add it to your clothing. The design you choose will be to your own taste as the labels are fully customizable. It’s important to take time creating your labels and even request a free sample to make sure you’re satisfied. You can show to friend or family and ask their opinion. You need to invest time into showing others the labels and ensure the image you are hoping to portray is what others see.

If you are creating your own clothing brand, satin printed labels and hang tags are a way of finishing off your product before sale.

Without the correct labels on your clothing people won’t know who has made it, how to care for it, and even the garment cost. If people can’t clearly see your brand, how will they recognize your brand in the future? A quality label will compliment your brand and assist in establishing your clothing professionally.

If you’re thinking about starting a clothing line, then you will know it’s a competitive market. If you want your garments to stand out you must take extra steps to entice customers and create a memorable brand. Your garments may be highly attractive to customers, but that’s not enough if they can’t easily identify the size and cost.

There are two types of printed labels and below is what you need to remember about both when creating the design of your custom printed clothing labels.

Printed Satin Acetate label

These would be sewn into the garment and are soft to touch.

• They are a simple way of adding your brand to the garment and are sewn in.
• Make use of a printed Satin Acetate label by adding your logo, size, or care instructions.
• Don’t overdo it on the design; the size of this label must be suitable for the garment it is being sewn into. You don’t want the label to be too big or too small.
• Only add necessary information, so you don’t clutter the label.

Printed hang tag labels

• A hang tag can be used basically as a business card. This goes home with your customer so add information such as your logo and website.
• Use the hang tag label to allow customers to differentiate your clothing line from others. Add your brand and think of something quirky that will be memorable.
• One of the main things to remember when designing you label is it must stand out from competitors. Don’t try to ‘fit in’ as you need a label that is unique.
• Make sure you choose a label size that matches the garment you are attaching it to.
• Make the labels attractive to draw the attention of customers.
• Make sure the text is easy to read and stands out against the background color.
• If you can create an attractive label you will draw the attention of your customers and they are more likely to remember your brand.

Some people prefer printed clothing labels to be minimalist, and some like something a bit bolder. Whatever you prefer, keep in mind your target audience. The label will be more powerful if you focus its design towards those that are most likely to buy the garment. Think of the range you’re creating as well, and if the style is sophisticated, keep the label sophisticated, or if it’s party wear, then create something a bit jazzier.

The main objective of printed Satin Acetate labels is to display your brand, garment size, care instructions, or any other relevant information that you wish to be sewn in. A hang tag is attached with a piece of string or pin. The design of this is just as important as it goes home with the customer and gives you more space to add your tagline/website and brand to increase brand awareness.

Use your labels to attract your customers and stand out from competitors by creating a design that is unique and eye-catching. These small labels offer a massive opportunity to establish a brand and promote your business.

It’s necessary for you to attach care labels to your garments to ensure buyers can care for their garments as best as possible. The care label must be attached to the garment permanently and be sufficient to withstand the life of the garment.

A care label will tell your customers the quality of your garment. They will know exactly what fabric the garment is made of and that they are not just buying something that looks similar to what they want. The fabric used is usually reflected in the cost of the garment as well, so with the right garment care labels, customers can easily check they are getting value for money.

What information is it important to display on the care label?

• • Fibre content should be displayed, including the percentage of each fibre used in the production of the fabric.

• • You should also disclose the country of origin of the garment.

• • Garment labels should have the manufacturer’s details on them.

• • A care label should display at least one method of cleaning. If there is anything in particular to your knowledge that could damage the garment, then add this on there as well.

• • The recommended washing temperature.

• • The size of the garment.

• • Whether the garment is suitable for dry cleaning, machine washes, hand washes, and use with an iron.

It’s important for some people to know the material a garment is made from as they may be sensitive to some fibres. They may get a reaction if they buy a look-alike and would be unaware before their purchase if a care label wasn’t present. Some people may be influenced into to buying a garment if it suits their preferred care methods.

Caring for garments effectively will help them to remain looking great for longer. Without the proper care, garments can shrink, fade, discolor, and become unsightly. The provision of care labels aids the wearer in taking the sufficient steps to keep garments looking fantastic.

Garment labels for care instructions are usually printed or sewn into the inside of the garment permanently. There are different types of cut available:

• • A straight cut which is a flat piece that would be stitched all the way around.

• • Centrefold – the fabric is folded in half and the loose ends are then sewn in.

• • Cut/end fold, the label ends are stitched on the inside of the folds.

The most popular choice for care labels is a centerfold. Time and cost of the label can be reduced by opting for a centerfold cut. This allows enough room on the label to fit the required care information, garment size, and country of origin onto one label without the need of extra labels. Using a centerfold care label saves time and money as you don’t have to attach various labels to the garment.

Woven or printed labels are custom made to your design. You can receive a quick quote and a free sample to see your work before you commit to a bulk order. Get your labels right and present your garments the professional way.

Whatever it is that has given you the push to express your talent into a clothing line, you must focus on your plan. Finding your place in the market should be the starting point of your journey. It may be your own unique style of children’s clothing, menswear, womenswear, or work clothing. Once you have found your place in the market you can focus the rest of your ideas around your target audience, and building your brand, garment labels, and establishing costing.

You must already be creative to be starting a clothing business in the first place, so this part should be enjoyable. Once you have clothing designs in place you can move forward to create your brand. Creating your brand and increasing brand awareness within your target audience is as important as the clothing itself. If you want to find your niche in the market and make an impact you must stand out. Design a suitable logo to represent your brand, which you can add to your clothing line using labels.

If you’re thinking of starting a clothing business you need the right clothing labels to be able to offer your garments to customers professionally and to incorporate all the information they need. There are many different types of garment labels that you can add to your clothing line to make the clothing and brand stand out and achieve a professional finish.

• • Hang tag clothing labels are attached to the garment using a pin or string. These offer a way for customers to easily find information such as price and size. They offer you a fantastic opportunity to get creative as they are made using a printed card. Add your brand, website, cost, and garment size as well as any other relevant information.

Care labels are necessary to provide your customer with the care instructions to keep your garment looking great. They can be printed or woven, both have their benefits.

• • Printed labels are made using satin or taffeta. They are very cost effective but may fade over time. Color options are limited, but the colors are very vibrant. The finished label will be soft and have a luxury feel to it. The printed method is fantastic for small, complicated detail.

• • Woven clothing labels are more expensive, but last a very long time without fading as the pre-colored thread is woven tightly using a loom. Woven labels look more high-end for longer than printed labels as they are very durable. There is a fantastic choice of vibrant colors and small detail can be displayed clearly.

All of these labels give you the chance to transform your clothing line into a business. Choosing a label that fits the style of your clothing will complement your design and make your clothing instantly unique. Keep your labels simple, so your brand can be easily identified Tags that are out of the ordinary will be the most memorable. Choose a design that is eye-catching and use your creative side to think of unique ideas for the color schemes, shape, and style.