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Beginner’s Guide To Designing That Perfect Label


A good quality professionally designed label speaks volumes about a brand. The label not only gives vital information about the brand, it also speaks volumes about the quality of the product. A professionally designed label by a reputed label maker like Xpresa Labels can go a long way in enhancing the brand’s image. Xpresa Labels has been at the forefront of providing custom quality labels and tags at the most affordable prices.

People can always upload their logo and design specifications on Xpresa’s self-designing portal using which the company can manufacture and deliver quality labels as per the customer’s choice. And here are a few tips on how people can design their labels to make them coherent with their brand’s image and product.

Use the best possible tools:

Xpresa Labels offers an easy-to-use portal where people just need to follow the steps and upload their design to get the label made. However, those who want to do it independently would need some sophisticated tools and software with the help of which they can design the graphics as well as give shape to the label. Use of professional tools is absolutely necessary to get professional looking labels.

Keep the Product in mind:

 Before designing the label, it is also very important to keep the product package in mind. For instance, if a sports label has to be designed it has to be done keeping in mind the kind of products the company manufactures. For instance, the label should be such that it is prominently visible on small products like tennis balls as well as bigger items like rackets.

Include only the most important information:

While designing the label, one has to make sure that it is clutter free. It is as such important to include only as much information as may be relevant to catch the customer’s attention or convey important details. Especially, if it is a sports label, the information has to be displayed very tactfully.

Make all the information clear and readable:

While designers should try to keep the label clutter free, they should also try to ensure that the information is clearly readable. The brand name as well as the product name should be clearly defined so there is no confusion at all in the customer’s mind. The space distribution in the logo should be done in a way that the brand’s readability is not compromised.

Be consistent with the logo:

While designing the label one has to make sure that the brand’s logo can be appropriately displayed. The spatial arrangement should be such that the logo or the fonts do not get distorted as that creates a very negative impression about the brand.

Use an interesting combination of fonts:

Along with the brand’s logo, other relevant information should be strategically displayed on the label with a smart combination of fonts. Designers can use ornate, bold or modern fonts to display the information clearly as well as creatively.

Therefore, while designing the label, the designer has to primarily keep the readability factor in mind along with the aesthetics. A tastefully designed label goes a long way in establishing the brand’s position in the market and as such it is always best to be as creative as possible in designing one.

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Here’s All You Need To Know About Labeling Sports Equipment

Just like every other product, even sports equipment and gear need proper branding and labeling. Proper representation of the company making the item is not only essential for strengthening the brand identity; it also helps in increasing the company’s revenue prospects. Sports labels need to be aesthetically appealing as well as highly durable and only companies like Xpresa labels can be trusted for such premium quality products.

Xpresa Labels has been in the business of making bespoke labels since 2002. They have created a niche for themselves in the industry with their quality products, premium designs, adherence to deadlines and excellent customer service. On Xpresa’s website customers can upload their own designs for the bespoke labels they want made in bulk and get the product made and delivered to their doorstep in a timely manner. Sports equipment manufacturers heavily rely on Xpresa labels for their requirements.

Labeling sports equipment is a little different from labeling garments or other such products as here the product carrying the label usually goes through a lot of abrasion. So here’s all you need to know about labeling sports equipment.

The material:

When labeling sports equipment you have to first ensure that the label is made of a durable material so it does not tear off easily. Also, the label must be waterproof and the color should not fade on coming in touch with rough or wet surfaces. Materials like vinyl are mostly used on products like balls and bats. Woven sports labels on the other hand are ideal for swim gear and other sports equipment that remain in contact with water.

The Size:

For the label to sit perfectly on the product and not peel off due to abrasion, you will have to put in the effort to identify the right area. Firstly, that particular area should be in a comparatively better no abrasion zone so that your label is distinctly visible and also does not come off easily due to abrasion. Secondly, you also have to ensure that the size of the label is such that it does not interfere with the product’s performance.

The Design:

A good quality sports label should carry your brand prominently. You should as such ensure that the label being used is brightly colored and positioned in a prominent spot. Also, a bespoke design for the label can make it stand out and create a lasting impression in the minds of the customers. A good label manufacturer with reputed in-house designers can always be consulted for such products.

The Printing Quality:

Good quality printed sports labels must have a clear and attractive print. The color palette used should be attractive and catchy so the label stands out even when viewed from far. If it is a woven label then quality of the yarn and the detailing in the weaving should be very precise and clear so that the label stands out.

The mode of attachment:

Before ordering any kind of sports label, you must also look into its mode of attachment. While self-adhesive labels are perfect for some sports equipment, on others you have to sew the label. As such, while placing an order you must remember to carefully look into how the label is supposed to attach to the product so that it does not come off easily when the product is in use.

Just like any other product, sports gear and equipment too need the right kind of labels to ensure that the brand name stands out and reaches out to the maximum number of target customers.

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The importance of labels in marketing your sports products

Marketing refers to your company’s capability to market and sell products to customers. It can be accomplished through advertisement, campaigns, and social media activities. In so doing, you improve your brand’s reputation and credibility, ensuring that consumers are aware of your merchandise.

Whereas most plans concentrate on mediums such as billboards, print, and media platforms, it’s critical to not overlook the potential provided by labels. Labels are the most underappreciated marketing tools, as most marketers regard them as purely ornamental.

Nonetheless, labels can be a huge factor in the marketing of your sports product, and here are some reasons why:

1. It helps to establish a brand

A solid marketing plan is built on the premise of creating a brand. Once you’ve built a good sports brand, your customer will associate it with loyalty and excellence. The labeling on your sports products is what notifies customers of what they’re buying. That’s why your sports label must include vital information about the brand like your logos, trademark, and catchphrase. Labels are designed to aid recall and commitment among your customers. We know that if customers remember your goods, there’s a good chance they’ll buy them again.

2. Sets itself apart from the competition

You can distinguish yourself from your opponents by using sports labels to display your product’s name and brand. Eye-catching sports labels will encourage prospective customers to buy your products.

3. Gets people’s attention

You can spend a lot of money on promoting your sports merchandise, but if it doesn’t catch the targeted attention of the consumer, there’s a decent possibility it won’t sell. Labels are critical for capturing your customers’ attention. Developing a distinctive and appealing label greatly boosts your chances of expanding your business.

4. Persuades buyers

It’s your very first attempt to persuade the buyer to buy your sports goods once they’ve snapped them up. This necessitates the use of an efficacious sports label. And that is why:

  • If your sports label has powerful branding, it demonstrates to the customer that your sports product is reliable.
  • The content on the sports label is crucial in determining whether your product satisfies the needs of your customers.
  • You could use the label on your sporting goods to give additional content that may persuade customers to say “yes” instead of “perhaps next time.”

Xpresa – One-stop shop for sports labels

All types of athletic sports equipment can benefit from woven labeling. Our professional team at Xpresa Labels will create the best water-resistant sports labels as affordable and effective for your business. When it comes to sports labels, we will be delighted to help you in any way we can. Contact our courteous staff today for assistance.


The ability of your organization to market to sell things to consumers is referred to as marketing. Labels, on the other hand, might play a significant role in the promotion of your sports merchandise. Xpresa Labels will design the new water-resistant sports labels for your enterprise that are both inexpensive and effective. When it comes to sports labels, they will be happy to assist customers in any manner possible.