Month: November 2018

The global apparel industry is one of the most lucrative industries because of the glamour and gloss it adds in the lives of people. Apart from the glitz and the visual appeal it triggers, the garments industry also drives in a lot of revenue every year. Shopping malls, the online stores and the branded companies are enjoying overwhelming traffic signaling that the clothes industry is doing well. In fact, there is neck deep competition with each of the top label manufacturing companies trying to grab attention. There is also the need and the professional hunger to dominate the consumer market.

If you are someone who enjoys fashion and like to stay updated about the latest trends doing the rounds, then this blog will prove to be a good read. High quality clothes are a priority and the best brands promise that. This implies that you must take a close look at the top label manufacturing companies across the globe those are ruling hearts.

• Nike – Nike is one of the most successful brands in the world. It has a strong and dominant global market which gives its competitors a run for their money. With the annual revenue raking up to $30.6, this brand is all over the place and for all the right reasons. Rumor has it that it recently sealed a deal close to $1 billion and has been successful in becoming the apparel provider for NBA.

• Ralph Lauren – One of the staple American apparel companies enjoying the annual revenue of $7.6 billion is one of the leading clothes brands. For years and decades, this brand has managed to stay loyal and honest to its core aesthetics. Which, in turn, has made it better than its contemporaries.

• Old Navy – If the reports are anything to go by, then this brand is enjoying an annual revenue of $6.6 billion. The numbers suggest that it is rising from the ashes and helping customers get the best of styles and fill their wardrobes with the latest trends. Shopping from this brand assures that your closet will become one stylish place you want it to be.

• Gap – The annual revenue is $6.1 billion which helps the company to hog all the limelight from the buyers. In fact, this brand is responsible for leading the way in social media marketing and contemporaries have a lot to learn from it.

• Levi Strauss and Co. – The resurgence of Levi Strauss and Co. in recent years is reason enough to bring a huge and broad smile on the faces of its loyal international buyers. Classic styles, basic fashion and comfort wear are some of the key attributes that buyers look for always. Mastering these traits in the clothes is the biggest catalyst in making this the most loved brand.

• Michael Kors – Michael Kors enjoys an annual revenue of $4.4 billion making it a favorite among customers across the globe. This brand is ruling the popularity charts for a very long time with almost no flaws to stop its accelerating pace. The clothes and accessories are a delight and just the symbol of the clothing label manufacturers is enough to make the sale happen.

• Coach – With an annual revenue of $4.3 billion, this luxurious fashion house is still playing a dominant role in the fashion industry. If the recent reports are to be believed, then the sales figures have been slightly disappointing in the recent years. Many are of the opinion that the declining numbers are primarily because too many stores have opened up with a lack of proper management. Hoping that the company will soon make up for this and be back in the game.

• Tommy Hilfiger – Collecting an annual revenue of $3.6 billion, this iconic American brand has been ruling the fashion industry for over 3 decades. In spite of being in this industry for so long, this brand has not lost its spark and still gives stiff competition.

• American Eagle – The annual revenue that this company enjoys is $3.3 billion. The reason for this increase in figure is primarily the new techniques and strategies that it implements in the business. It has successfully launched the one-size-fits-all policy termed as ‘Don’t Ask Why’ in order to form a better connect with the teen audience.

• Under Armour – The annual revenue of this clothes brand is $3.1 billion, a figure higher than what it was in the previous year. The increasing numbers conclude that this brand is a favorite among customers. The sports retail shop continues to expand and grow signing attractive deals with athletes like Jordan Speith.

These are some of the top brands across the globe enjoying a strong and loyal customer base. However, the customer loyalty base towards the brand is so strong that label manufacturers can make the sale happen just by highlighting the labels on the clothes.

Entrepreneurs running a clothes store need to keep in mind several important factors that are responsible in bringing success to the clothes store. For a clothes store to be a successful venture, potential customers and clients need to be aware of the business. This awareness about the clothes store is possible only when entrepreneurs market their business effectively. Effective marketing requires strategy building and partially drafting a marketing plan based on the clothes logo design.

Emergence of Clothes Logo Design

Clothes logo design plays an important role in increasing the brand identification among clients and customers. In order to increase sales, customers need to have a connect with the brand and logos are the best medium to trigger brand connection and identification. Care needs to be taken that the logo design creates the right impact among potential customers. The logo design needs to be a reflection of what the clothes brand believes in or stands for. Logos or clothes labels are the best way to identify a fashion brand and increase retention power among clients.

However, designing a clothes logo is extremely creative but you need to keep in mind a few essential elements when ensuring that the label triggers visual appeal. One of the most important factors is to make sure that the entire logo design fits perfectly within the shape of the clothes labels. The labels have a particular size and it is important for the logo design to fit beautifully within the pre-decided shape. In your attempt to fit the design within the shape, there are a lot of important tips that designers need to keep in mind.

• Check up Specifications Sent by the Printer – When it comes to designing labels, professionals mostly focus on printed labels. When talking about printing labels, the focus is always on desktop printing and this unfortunately has a few limitations. For instance, edge to edge label printing or borderless label printing is not accurately possible. In case of label design it is best to opt for standard label printing because it has minimal designs. When the designs are minimal with no background color, there is room for customization. This customization allows designers to come up with their unique label designs. The best way to make sure that the logo design is within the label size it is best to measure the margins previously.

• Give Attention to the Label Borders – Borders give a sense of completion to the entire look of the label. So, make sure before you begin your label design, the labels are well-marked. This helps in giving label designers the exact idea about the existing space within which they have to incorporate the logo design. All clothing labels have certain distinct shape implying that the border needs to match the shape of the label. Keeping the shape of the label in mind is important when planning to customize the logo design. The logo design could be minimal and simplistic with just text or it could be a grand design that touches all curves and contours of your labels. Whatever be the design, it should be framed after the label borders are placed well.

• Keep the Designs Centralized in the Label – The logo designs should be centrally located to trigger visual appeal. However, getting the accurate central positioning is quite a challenge and that is when you need expert skills. Centralizing all elements in the logo design is important to give a compact look to clothing labels. Interestingly, label shapes could be square, rectangular, circle or even oval. Whatever be the shape of the labels, it is important to understand that well in advance and then add the logo within the shape. Keeping the logo design centralized in a circular or oval shaped label is slightly more complicated than doing the same thing in a square or rectangular shaped label. So, understand the shape and the elements of logo design very well to come up with the perfect finished label.

• Layer Label Design Elements Carefully – When coming up with logo designs, there have been instances when designers have wished to include texts, images and shapes. In such a situation, having to accommodate all these elements within a fixed shape can get a little difficult. This is only because the size is a constraint and no designer would want to give their clothes labels a cramped and clumsy look. In such a sticky situation, always think of layering as a suitable option. Layering all the elements one after the other is the best way to include all elements and yet manage to give the label a grand look. Let expert professional designers come up with well-layered apparel labels.

• Choose the Font Size Depending on the Label Size – Since the size of the label is pre- decided, designers need to work on the logo design accordingly. The logo design needs to complement the size of the label well. Not just the logo design, but the font that needs to be selected should also match well with the design, the shape and the size of the label. When thinking about logo design, make sure that you are well aware of the font size and type. In case the size of the label is a little too small, then make sure you choose a smaller font size so that the label does not look cramped. The best way to understand this is to check when the size of the label is at par with the size of the font.

• Choose from a Well Co-ordinated Color Palette – Never ever underestimate the power of color when designing labels. The color psychology is crucial and each color has certain significance. It is important to understand the implication of the color shades and decide the color of your clothing labels accordingly. The choice of colors also reflects the mood and the connect you are trying to establish with your target audience. Experiment with colors and select the shades that suit the brand image of your business. Interestingly, if you are planning to fit the logo design perfectly within the label size, then be careful with your color selection. Loud or bold colors don’t go well with small sized labels because they spoil the visual appeal of the clothes. On the contrary, if the size of your labels is large enough, then you can experiment with a variety of quirky and fun shades.

• Go for Simplistic Label Designs – Simplicity is the key to fetching attention and having an increased retention span among customers and potential clients. Logo designs should be kept simple in order to inform your target audience about your business and branding. When we say the logo design should be kept simple, we basically imply that the graphics need to be simple. Simple graphics are easy to use in several application and printing processes. So, make sure that when designing a logo, the overall design can be unique to be different from contemporaries but the graphics need to be simple as these are easy to interpret across several printing processes.

• Sell the Look through the Clothes Labels – Clothing business needs to come up with effective strategies that will trigger sales and accelerate the revenue of the clothes store. Labels are a great way to push sales and give a brand identification to the clothes. But there are instances when you need to look beyond the label design. Since that is the only way you can keep things interesting for your target audience. So, when coming up with label designs, make sure that you don’t just use it to sell the clothes, but the entire look. Selling just the products, in this case, the clothes can get very boring. But if you can sell an entire look with the help of well-designed labels, then that will keep target audience all the more interested.

• Communicate Effectively with Clients – Visual communication is a great way to drive sales and what better tool to do that than well-designed clothing labels. Designing clothing labels imply that you need to be able to create visual appeal. This appeal should be the most effective visual communicators of your business. Which is possible only when you successfully add up all visual information in the labels. Adding information is necessary but the look and design of the label should not be compromised for that reason.

When it comes to label designs, the right use of the software is important to get the perfect finished look. The finished look of clothes labels strikes the best impression among clients. The best first impression is crucial as it helps immensely in pushing sales and increasing retention power. When incorporating the logo design within the label shape, care needs to be taken that the overall look of the label should not be clumsy or cramped. There have been instances when in order to fit in all elements of a well-designed logo within the label, the overall look of the clothes label have got spoilt and cramped. So, make sure that the logo design is at par and perfectly in sync with the label size.

Clothes designing might start of as a hobby for you because of your natural love for prints, colors and designs. It always helps to turn your passion into a profession because who does not love to do things that they enjoy most. Clothes designing as a hobby might seem a lot of fun, but there is a lot of technicality and foresightedness required. A little bit of educational backup will never harm to make it big in the world of clothes designs.

There is no dearth of knowledge available online and this sort of assistance always helps to brush up your skills, polish and fine tune them to attain perfection. So, make the most of the talent that you are blessed with and take a virtual tour to grasp more knowledge. The online world has opened several professional doors for people today and the youth is making the most of it. So much so, that now aspiring clothes designers can design clothes online. Yes, you heard it right, now you can design your own clothes online.

• Take Inspiration from Other Designs – For creative people, inspiration is everywhere and in all the things that you see. When looking for inspiration around you, the online world seems like a treasure trove. There are several inspirational designs that you will come across online that will influence your designs.

• Focus on Product Photography – This factor needs to be in place from the beginning. Visually appealing images trigger attention in the target market. So, make sure that all your clothes are well photographed.

• Design a Friendly E-Commerce Website – Your clothes designs can be high on drama and style. But it is essential to keep your e-commerce website simple so that customers don’t have to put in too much effort in making the purchase. User-friendly websites are a big hit among customers so that they can easily get the transaction done.

• Sound Knowledge of Clothes Design Technology– The right help of technology has made clothes designs extremely glamorous and stylish. This implies that people need to know about the existing technology that will help them to come up with great designs.

Apart from designing great clothes which are fundamental for a business to stand out, it is also important to market your online store or your business well. With the help of social media marketing, clothes’ marketing has become a lot more dynamic with better chances to get noticed. When starting to design your own clothes, it is necessary to remember that it will take time before it soars high. Like all good things, this will take time too so give it that.

A logo is the face of a company which represents the brand identity. That’s the reason we recognize big brands like Apple, Microsoft, Puma, Reebok, etc. just by having a look at their iconic logos. Research reveals, it takes 10 seconds for a consumer to form a first impression of a brand logo and 5-7 impressions to recognize a logo. It is, therefore, an imperative to make a compelling logo aligned with the motive of the company.

If you’re thinking of creating a logo, then this blog will help you create an ideal corporate logo for your brand. 

Things to keep in mind

•  Follow the latest consumer tastes and preference and make sure the logo style is not out of the ark.  
•  Seek professional help and learn the lifestyle of your target customers.  
•  Do some research and create a list of logos of the famous brands aligned with your business.
•   Try to find out what makes those logos connect so well with its target customers.
•  Keep the Global market trends in mind to make your logo future-ready.

Facts that prove the importance of a corporate logo:

• Logos can be a great way to build a fan following on social media. Research shows, many Facebook and Instagram users follow a brand just for the sake of an attractive logo and not on purpose.
• Our brains are programmed to process a visual content 60, 000 times faster than textual content. This is the reason why most of the companies are making the most of logo design with minimal text.  
• An appropriate color in the logo increases the chances of brand recognition by 80%.
• Research shows, a logo helps to build customer loyalty and redesigning can make or break a dedicated customer base.  

Choose the right color

Picking out the right color for your brand is the most crucial part of logo creation. Blue is mostly used by most of the big brands because it is the most-common favorite and connects with a wider spectrum of audience. Feminine clothing brands can go for shades of pink, red or purple, while kids or teenage wear makers can go for bright colors like orange, yellow or combine it with the right colors. Luxury brands, on the other hand, can single out the classic combination of black and white.

Shape and font

After you decide on the color and design, you need to rack your brains to fix the shape of the logo. Do some testing if it looks good in a circular or a square design. You can also keep it simple with a horizontal or a vertical line depending on the psyche of your target audience.

As far as the font is concerned, you need to do away with the old school ones and pick out a cutting edge font that can attract the millennials of the digital generation.

Label & tags

This is important for businesses that deal with tangible products. You can create your logo, design, and label online from the best custom woven and printed labels maker. 

The virtual world is here to stay and the growing consumer trends reflect that customers are more inclined towards looking for products and services online. All businesses need to have a strong online presence because that is what the market trends are currently reflecting. The clothes business has witnessed maximum success in the virtual world across the globe. This massive success reflects neck deep competition that clothes stores have in the virtual world.

However, business grows most when it paces up to stay ahead of competition. It is important for entrepreneurs to come up with strategies that will help them create a strong online presence which is incomplete without a watertight social media marketing strategy and good rankings in the search results. So, we help you in figuring out how you can have a strong online presence.

• Social Sharing Buttons – When customers engage in online shopping, make sure to place your buttons strategically. This strategic placement is crucial for online shoppers for them to immediately share their shopping experiences in various social media platforms. This will automatically make the social channels a lot stronger because of the easy social sharing scope.
• High-Resolution Product Images – When shopping online, it is difficult to see the clothes before buying them. Buyers need to completely rely on the images they see and need to make their purchase decisions accordingly. This implies that the images need to be visually appealing for buyers to make the purchase. So, when attempting to create a strong online presence, make sure to upload high-resolution images that can trigger visual appeal.
• Custom Made Labels – Customised labels are a great way to grab attention from potential buyers because customised labels are popular with shoppers. Entrepreneurs need to understand the power of customization and should ensure that the labels are customised to make the product interesting. This interest will further help customers to keep coming back to your site for more of such diverse range of clothes with labels. So, the focus should always be on having custom made labels that will add to the diverse range of products.
• User-Friendly Features – User-friendly shopping experience is the best way to have more and more visitors check out your site. In case you are keen on increasing your website traffic, then make sure that the features you add are user-friendly. Such features not only increase your website traffic but also your sales.
• Online Branding – Branding is an important tool for any business to be successful. This means that even your online business needs proper branding but the only difference is that the branding should be ‘online’ focused. Branding strategies need to be framed keeping in mind the functionalities of the online world.

The online trend is here to stay and it is best for entrepreneurs to adjust with the present pattern and make their clothes business ready for this. Strong online visibility of your business is the best way to increase your profit margin and the above mentioned factors are the best way to achieve it.

Are you planning a baby? Or are you already a parent sitting with your bundle of joy while reading this blog? This piece is going to help you immensely as we understand the questions that pop up in the minds of the new parents. Well, let me assure you handling a baby is not a big deal. You need to be patient and extremely cautious while rearing one. When you have brought him/her in this beautiful world then bringing them up is a journey worth cherishing. You must be constantly thinking how to give the best to your sweetie from food, clothes to other necessary things in life. A newbie lives a wonderful life by eating, sleeping and pooping. As a parent, your main concern should be giving proper nutrition to your baby and also choosing clothes wisely for their comfort.

Picking the clothes for your toddler is a task that should be done with proper care and attention. After all, your child’s comfort is your priority. Here are few tips that should be considered by new parents while buying clothes for your sweetheart. Read below:

• Pick the material properly– Your baby’s whole day activity includes sleeping most of the times. Isn’t it? You should always choose cotton or natural fibre clothes as your kid can stay in it comfortably. It also prevents your child from getting rashes from its constant friction due to sleeping. Avoid synthetic fabrics as they create irritation in a child. Kids clothing labels contain information about the fabrics used for clothing. Read properly before buying clothes for your infant.

• Consider the weight of the baby than its age– Some parents purchase clothes on the basis of their age. But, what if your baby is healthy compared to other kids of his/her age. You should have a proper understanding of your baby before buying clothes for them. For instance, if your baby is 2 years old but he/she is bit healthy than the rest then you have to select a bigger size for him/her and vice versa. So, age is not the factor while picking clothes for your cutie. Know their weight and get shopping which will save you from the fiasco of exchanging clothes and getting the right size.

• Select hassle-free clothes– Babies are generally cranky at the initial growing period. Too many buttons, zipper and other complicated dresses will add to their annoyance more while changing their dress. Try to avoid such complicated apparels and select easy to wear clothes which will make your life easy and happy.

If you follow the above-mentioned tips in buying clothes for your toddlers you can never go wrong. Your child’s comfort and happiness should be your top priority. Decide on the comfortable material, choose the size properly and buy colourful clothes for your apple of the eye.

With a range of clothing brand coming up every day, it’s quite obvious that it would be difficult for anew brand to make its mark. And, to ensure that your apparel doesn’t become just another rag in the rack, you need to do something about it. One of the best ways is to personalize the brand by adding tags. Personalization is a powerful tool that stands you out from the rest.

Here are three ways by which you can add a touch of personalization in your clothing label.

Size Tags

We all have that shirt that comes with a gigantic size tag and constantly scratches our neck. Despite numerous adjustments, the tag does not seem to sit in place. Eventually, the tag goes out from your apparel and that’s how the identity of your brand gets lost. But, you can always go a bit differently.

Instead of putting those bulky tags, you can add a zing with graphically designed, screen printed personalized size tags. This way, it won’t be difficult to wear the apparel. Printing tags right inside the apparel will add a creative touch, while making a lasting mark on the customers’ mind.

Hem Tags

No doubt, a stitchedhem tag is a great way to add a pinch of character and customization to your brand’s clothing. At times, when you can’t exactly find a good place to incorporate your brand’s logo after designing an awesome product, a hem tag becomes a handy option. By placing a hem tag carrying your logo adds uniqueness as well as give your customers a wonderful opportunity to remember your brand. What’s more interesting is that the classyhemtags come with two different varieties- the Manhattan Fold and the Center Fold, both of which are ideally to make your brand stand apart.

Hang Tags

The last thing you must always consider while customizing your brand’s logo is the hang tags. While hang tags mostly bear the crucial information like the cost and size of the product, you can spruce it up with subtle customization. This way, you will be able to create a lasting impacton the customers as well.

Instead of making these crumbled up, as they mostly appear, try incorporating some good information as well as a discount code for the next purchase. While it gives you a good opportunity to customize your product, the personalized hem tags will make you preserve that at least till the next purchase.

If you’re looking for a way to give your customer a lot more than simply the apparel they’re buying, you can try tagging a tear away sticker. A sticker is creative and will attract the positive response in favor of the brand. At the end of the day, your motto will be to project your brand’s name to the world. The hang tags will do the part of free advertising and might win you a satisfied customer. The idea is to make the hang tags noticeable so that the customers’ give a second thought before throwing the tags in the trash bin.

Keep in mind that clothing tags go a long way to create your brand’s identity. Adding little touch of customization, you can create a lasting impact on your customers.