Category: Woven Labels

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Here’s How Woven Labels Add That Special Touch To A Clothing Brand

In today’s socio-economic framework, brand identity is taken very seriously as over time; people have been conditioned to associate certain products only with their brand names. The fact that photocopiers are popularly known as Xerox machines is a classic example of this very phenomenon. With cases such as these forming a frame of reference, most marketers today put in their best efforts to ensure that their brands stand out and have a competitive edge. In the garments industry, along with the quality and make of the apparels, the labels attached to them also play a significant role in creating this very brand identity.

Xpresa Labels is a renowned label manufacturer that has been creating bespoke labels of the highest quality since their establishment in 2002, helping many companies create a strong brand identity. Their commitment to quality, aesthetic sensibilities and fast turnaround times is highly valued by their customers who always come back to them for high quality woven labels as well as various kinds of printed labels. Xpresa’s woven labels are highly valued by customers because of their excellent quality and premium make. Their woven labels add that special touch to apparel and here we shall see how:

Personalization:

Woven labels can be the perfect medium to carry forward a brand’s message, identity and vision. Made with the highest level of precision, these labels speak volumes about the brand’s aesthetic sensibilities, commitment to quality and sustainability as well as eye for detail. The personal touch that these woven labels give to apparels creates that lasting impression on the customer’s mind. This in turn ensures brand loyalty and repeat purchases.

Sophistication:

High quality woven labels made with premium fabric are not only soft on the skin; they also look very elegant and sophisticated. Moreover, since the designs woven on these labels are usually tailored with the best quality yarns, they add a touch of elegance to the apparel and also ensure that the brand’s identity is firmly established in the customer’s mind.

Quality:

Irrespective of the base material that they are made on, woven labels are considered to be of the highest quality. The yarns used in making these labels are soft to touch and do not tear off even after repeated washing. Also, they do not leak color which not only helps in keeping their quality intact, also ensures that other clothes washed together are not destroyed because of the leaking color. Additionally, unlike other materials the woven labels do not become hard on washing and drying and remain soft to touch throughout.

Durability:

A good label is one that lasts long and does not tear off easily on washing and drying. A label that does not come off easily not only depicts the brand’s commitment to quality also highlights their eye for detail. Additionally, a label that does not come off continues to carry the brand name along, thus reiterating the brand’s presence in the customer’s mind.

When it comes to woven labels, customers today have a huge choice as nowadays reputed companies like Xpresa Labels are making recycled woven labels, Damask woven labels, satin as well as taffeta woven labels. Carefully chosen woven labels of good quality make a huge difference to a brand and add that special touch to every garment.

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5 Things To Know Before Ordering Woven Labels

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Labels are an extremely important part of a product. Whether it is a fashion accessory, clothing or furniture, the labels help customers identify the brand, understand the care instructions and also get all information related to the product’s make. Every brand must thus exercise great caution when selecting a label as along with the product the labels also help in creating an impression about the brand in the customer’s mind.

Labels are ideally of three kinds and are broadly classified as woven labels, printed labels and heat pressed labels. Xpresa Labels is one such organization that makes different kinds of labels and even takes orders for custom made products. This organization is the most trusted name when it comes to labels of different kinds.

Xpresa makes all kinds of labels for garments, fashion accessories, furniture and more. However, their custom woven labels, printed labels and hang tags are the most common products to be ordered. They also have facilities for making custom designed labels and customers can upload their logo and text directly on the website to get their orders printed in bulk. Of all the different kinds of labels that Xpresa makes the woven ones are most popular as they look quite elegant and greatly influence the overall perception of the brand. Although woven labels are most popular, you will only get the desired result if you place your order after taking a few of the following things in consideration.

1. The material:

The label that you attach with the garment will not only present your brand name but in its own little way also create an impression about your brand in the minds of the customer. Moreover, if it is a label that is stitched to the garment, the material quality becomes all the more important as in that case the label would be in touch with the wearer’s skin and it should not lead to any kind of allergic reaction or abrasion. Whether you are opting for custom woven labels or the printed ones, the material should also be selected as per the material used in the garment as otherwise it would create a very negative impression in the minds of the customers.

 

2. The Size:

This is another important factor that you must keep in mind when selecting a label. If you want to fit in a lot of information on one label then it would be best to have one that is a little big, else the content would not be clearly visible. However, if you want to put very little information like just the brand name, you must opt for a smaller label. However, in that case you will have to attach another label with care instruction, details of the size and other such vital information. You must try to consult the manufacturer about the size as that would help you get a better understanding of what would work best for your brand.

3. The Color:

While opting for custom woven labels, you must also try to be particular about the color of the label as well as the threads used to make the logo or write the caption. This is important as the right color combination will help in highlighting the brand and capturing the customer’s attention. Also, you should try to ensure that the thread used is colored using non-transferrable dye so that it does not spoil the garment when washed.

4. The Design:

The label’s design is also an important aspect that you need to keep in mind while ordering them. It can either be a small square label with the seams stitched or one with a fold or with frayed edges. The design should be in sync with your brand image too.

Design execution: When you order a custom woven label you should ensure that the manufacturer’s design team has precisely understood what you want. You should not only give them very specific and clear instructions also ask for proof of work before paying for the rest of the order.

The above mentioned five things are extremely important aspects that you must check before ordering for custom made labels in bulk.

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How self-adhesive labels can impact in building a solid brand image?

When creating a new product, consider the brand recognition you would like to establish with your consumers. It’s the whole impression of your brand that you want your consumers to have, so all the expectations and recollections combined to impact the desire to select one commodity over the other.

Package design is critical in establishing your brand image, no matter what type of product you are selling. Packaging and labeling not only make a good first impression, but also help to form an intuitive connection with consumers. It can also be considered as the final possibility in the sales pipeline to persuade a consumer to purchase a product. If you can hold the consumers’ attention and get his focus at the final possible instant, the prospects of him buying your goods are perfect.

Adding adhesive labels to your product packaging can transform simple packaging solutions into attractive, innovative layouts, increasing their appeal, and helping your business establish a higher reputation among consumers.

Packaging’s purpose

The primary function of packaging is to safeguard the commodity. It is a crucial component in the creation of a brand image. Businesses hope to establish lasting client relationships by providing high-quality items with a pleasing aesthetic. Consumers perceive the box and label not only when they buy the stuff, but also when they use it, which renders labeling critical. The labeling should be long-lasting and last through the product is no longer in use. Adhesive labels are a perfect remedy for this because they are both inexpensive and long-lasting. You must look for a reputable and trusted label manufacturer with the capacity to cope with a variety of items if you want high-quality labels.

Packaging can be an effective means of communicating between a firm and its customers. Adhesive labels allow you to design your product, give it a unique look, and contain all the details you require.

These sticky stickers may make boring shipping containers look spectacular and appealing, allowing your business and commodities to linger in customers’ minds for a prolonged period. Customized labels aid in the creation of a premium product impression in the minds of customers. These low-cost self-adhesive labels can be used on child’s items to make them more appealing and vibrant.

How to create your packaging design?

Consider all the roles of your packaging while creating it. It must first ensure protection, but it must also attract the customers’ attention and represent your brand persona. When you find the right balance between shape and structure, you will be able to provide your customers with the highest standard of performance. Consumers should be able to distinguish your product in the market, so all of your commodities should be packaged in the same way. The usage of self-adhesive labels is a very practical approach.

Packaging’s most significant features

  1. It must be capable of providing enough shielding for the product.
  2. It really should be able to attract consumers’ focus.
  3. Be capable of building a distinct brand image in the minds of consumers.

Summary

In today’s competitive market, customers must be able to recognize your goods on the shelf. Self-adhesive labels are among the most effective options. If you have a wide range of products, you can use sticky labels in a variety of colors to cater to various tastes. For high-quality tags, contact Xpresa Labels, a renowned manufacturer of adhesive labels that has served countless companies and provided them with the finest possible labels.

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The Different Types of Garment Labels

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Posted on: August 19, 2016

Labeling is one of the most important elements in establishing a brand for a company. In today’s world, everyone chooses a brand over local brands without labels. Do you agree? Well, labeling has formed the basis of reliability among the buyers in the market. If you’re planning to launch your own clothing line, then never forget to include garment labels. You need to be very cautious while selecting the fabric for garment labels as the retaining capacity of a company depends on that entirely. Are you confused? Don’t worry I’ll explain. For instance, if you choose a low-quality fabric for labeling your clothing line, then may be after few washes, the label will wear away. Hence, the brand name will be lost. This will be equivalent to nameless local brands that are known for cheap clothes with no recognition in the market. We all know that labels are faces of the companies which comprise their names, taglines and sometimes some additional information like washing methods and much more. As these hold the value of the brand, no stones should be left unturned to ensure the supreme quality of these labels.

There is an array of different types of garment labels available in the market. I’ll throw some light on this context here. Read below:

• Woven Garment Labels– This is one of the most popular types of garment labels that are used extensively in the market. The name speaks for them as these are woven using polyester and cotton threads into the clothes. These are known for their flexibility and cost-effectiveness. And most importantly, these labels are produced in bulk for their ever-increasing demand.

• Embroidered Garment Labels– These types of garment labels are similar to woven garment labels as the fabric used for these labels are same. Apart from that, they are also woven into the clothes with polyester and cotton threads. But the threads used in these labels are stronger and thicker. So, these are widely preferred as well.

• Leather Garment Labels– Are you looking for something grand for labeling? If yes, then leather garment labels are the right choice for you. They are known for their elasticity and strength. If you really want to stand out in the crowd with your brand then choose these labeling as they add exclusive value to the brand.

• Rubber/PVC Garment Labels– These kinds of labels are used for adventure and sportswear for their toughness and resistance to moisture. The athlete clothing industry depends heavily on these garment labels.

• Printed Garment Labels– These are unlike all the above-mentioned garment labels. They are little similar to woven labels and are printed directly on the garment. And moreover, they are affordable as well and works wonder in the industry of fast fashion.

So, what’s your choice? Which one are you choosing from the above-mentioned types of garment labels? Know your brand well and then finalize one for creating repute in the market.

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8 Different Types of Cuts and Folds for Brand Labels

A lot of employers are in a fix when they had to decide the ideal cut and fold for their brand label. To ensure the label placement is perfectly in order, it is important to learn the different types of cuts and folds. You can enlist help from this blog for a better understanding of label cuts and folds and select the right one aligned with your business requirement.

  1. Centerfold label     

These types of printed or woven labels are tucked in the center and woven into a seam. This enables the labels to be used both ways. You can place the brand logo on the front side and provide care instructions or relevant information related to the product on the back of the label.

  1. Straight cut label

These labels have no folds and can be sewn anywhere on the product. Generally, these types of labels are attached either on all four sides or on the left/right, or even on the top of the label.

  1. End fold label

The edges of the labels are folded meticulously and are affixed to the garment. End folds accentuate the brand logo and can be ideally used for products like T-shirts, shirts, and tops for both men and women.   

  1. Mitre fold label

These are generally long and rectangular in shape with about 45-degree folds at each end of the label. These are folded upwards to make the tabs sewn into a seam. The main part of the label hangs downwards and can accommodate brands that are wide and crisp.    

  1. Manhattan fold label/tag

If you wish to drive the brand equity a notch higher, then Manhattan fold labels can do the needful. These are more like hem tags than labels as these are generally exposed in the sleeves of the garment. Make sure the logo is bold and short with not more than 2-3 colors.   

  1. Circle cut label

Circle cut is generally peel-and-stick labels for a variety of products. These can be customized with relevant information like the size, quality assurance tag, or even the brand logo. The shape of size of these labels can be personalized per the business needs.

  1. Die cut label

Die cutting involves the use of a machine to create cut-out labels of various shapes custom to requirements of the client. These labels can be conveniently prepared without the help of scissors, knives or stencils.  

  1. Label rolls

These rolls are available in the form of rolls in bulk. So if you order label rolls then you not only save a lot of money but also space for packaging.  

Click here to create custom clothing labels, care labels, or hang tags in your preferred cuts or folds at low prices.

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7 Tips for Choosing the Right Sewing Thread for Sewing Labels

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Posted on: August 05, 2016

Are you looking forward to create your own clothing line? Have you decided which kind of labels do you want for your brand? Well, there are many kinds of labels available in the market. You have to choose the one that suits your needs and requirements. After finalizing the type of label, you need to decide on the type of method to be used for labeling like iron on or sew in the labels on the clothes. If you choose the latter, be sure of selecting the right sewing thread for sewing clothes labels. Sewing thread is very crucial which ensures the durability and the longevity of the labels on the clothes. I’m sure you’ll not compromise on the quality of the thread that will be used in labeling. As we all know that labeling is one of the most important elements of marketing, so, no stones should be left unturned to certify exclusive labels for your brand.

Sewing threads are present in the industry in various sizes which are represented in the form of numbers or alphabets. Technically, higher the number, finer the thread for sewing labels will be. For instance, thread A will be lighter and finer than thread D. While mercerized threads are smoother for its special finishes. Generally, size 50 threads are used for cotton, silk, nylon, polyester materials. On the other hand, size 40 threads are considered for heavy vinyl, coating or upholstery fabrics.

Here are some tips to choose the right kind of sewing thread for sewing labels. Keep reading below:

• Knowing the strength of the thread is very important for the purpose it’s going to cater.
• Generally, polyester threads work best for most fabrics where labels are sewed on the clothes.
• Considering the compatibility of the fabric with the thread is very crucial. This will ensure smooth sewing of the labels.
• Always match the color of the fabric with the thread used for sewing the labels. Sometimes, the same color is not available in the market. So, in that case, you can use threads of one or two shades darker for the labels. But, never opt for lighter shades as these will be easily visible.
• A cotton thread is essential for fabrics having little or no stretch. While the polyester thread is used for synthetic or stretchy fabrics.
• Fine cotton or silk thread is suitable for delicately woven fabrics like lingerie or sheer garments,
• Ensure that the thread you choose is appropriate for machine sewing.

If you follow the above-mentioned tips, you’ll be able to choose the right kind and size of thread for various kinds of fabrics. So, choose wisely and make the process of sewing woven labels easier.

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7 Mistakes to Avoid when Creating your Brand Logo

When you buy a product, isn’t it the brand name that strikes you first? You recognize the brand with its label and the unique logo. 

Creating the right logo aligned with the objective of your brand is quite challenging that involves a lot of brainstorming sessions. There’s nothing called a perfect logo but you can definitely work on ways to create a lasting impression on your potential customers. These are the things you should avoid when planning to create your brand logo.

Mistake #1: Non-professional design  

In the business world, every area calls for professional dexterity to compete with the big brands. Many entrepreneurs fail to understand this and try to design the logo themselves. It’s the job of professional logo designers who need to put in their thinking cap for making a creative and compelling logo design. So it’s better you brief your objective them and leave the rest in their hands. 

Mistake #2: Not thinking from the customer perspective

Your taste and preferences might be completely different from your target customers and for this, you should be aware of the latest trends. To get a clear picture of this you should check the age group and other relevant details of people who might be interested in your products and based on that you can conduct a survey or poll.

Mistake #3: Not picking the right color  

Once you’re aware of the demands of your potential leads you should focus on the right color. A lot of employers are in a fix when it comes to picking the right color for their brand. Choose a color that will represent the intent of your brand objective and have an immediate connecting factor with the consumers.

Mistake #4: Not picking the right font

It’s time you do away with out-of-the-ark fonts and pick the right font which will be in sync with the brand identity and has a great visual appeal.

Mistake #5: Copy and paste 

This is probably the worst mistake any business can make. Copying exactly the same brand logo or creating a design very similar to another brand. Doing extensive research and seeking inspiration might be helpful but never COPY.

Mistake #4: Ignore the competitors

The thumb rule of business is to keep your friends close but your competitors closer. It is very important to make a list of your competitors who are faring pretty well in their business and follow their marketing techniques. This will not only help to create your logo design better but also form a better marketing strategy.

Mistake #7: Too cluttered

Don’t cram the logo and label with too many details. Keep it simple and crisp and of course, make sure it’s easy to understand.

Create your Custom Woven Labels or printed labels with this design tool online.

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6 Things to Consider when Ordering Custom Labels for your Brand

Are you sure about the potential of your brand label? If you’re unassertive about this then it’s high time you rethink on redesigning the logo and giving a perfect finishing touch to the label. Customization is the best way to make the label speak volumes for your brand and attract more and more potential customers. Keep these 6 things in mind before redesigning or creating a new label for your brand.

  • Type of the label: Labels are generally of two types. Woven and printed. While woven labels are sewn in a vegetable dyed thread, printed labels are made of ink imprints of the brand logo and other relevant information. So if you prefer more durability then woven labels should be your pick. Printed labels might fade with frequent washing but is much more cost-effective.

           Read more: Printed or Woven label- Which One is Right for your Brand?

  • Type of Cuts/folds: There are a variety of cuts and folds but the label can be cut or folded according to the product. For instance, T-shirt labels can be mitre fold, straight cut or might have a manhattan hem tag. For industrial and similar needs, label rolls are mostly preferred.

            Read more: 8 Different Types of Cuts and Folds for Brand Labels    

  • Finishing touch: Some like its plain while some businesses prefer a glossy finish. Look out for label makers which give you the flexibility to give the perfect finishing touch like satin, taffeta, or damask.  
  • Hang tags: This is important for apparels. Hang tags reflects your brand and bridges the gap between the company and the customer. It can carry important information like care instructions, trivia, facts, etc. Here’s a tip: Make a quirky hang tag so that it can be used as a bookmark. People might just buy your products because of an interesting hangtag.

            Read more: 8 Reasons Hang Tags are Important for your Clothing Brand

  • Design of the logo: There are label makers which provide your design tools to prepare the artwork for the brand logo. So if you’re launching your business you can save a lot of funds by designing the logo and creating the custom label at the place.

            Read more: Tips to Create an Effective Company Logo

  • Online submission:Consider a label maker which offers you the option to submit custom label orders online. You should be able to submit the quote the artwork in a .jpg, .pdf, .pdf or .ai file format.
  • Cost: Generally labels are requested in bulk orders. Hire label producers that provide you high-quality labels at low prices without charging you additional costs like set up fees or shipping charges.

            Click here for creating custom labels and hang tags for clothing online.

 

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6 Mistakes to Avoid when Ordering your Custom Clothing Label

We have often come across a host of memes on Facebook where a brand label has been the butt of the joke. Even the most negligible mistake can break your brand image and land you up in a random news flash for all the wrong reasons. A stumble may prevent a fall if you pay heed to professional advice and then get started with your custom clothing label. Find out what are the mistakes you should avoid to build a better brand equity.

1. Not conducting market research: Believe me, there are a lot of clothing businesses which considers market research to be a complete waste of time. On the contrary, market research is the cornerstone of building a strong customer base. Conduct it by enlisting help from the marketing professionals who would do the needful based on the demand of your potential customers.

2. Choosing the wrong colors: Color plays a key role in influencing the purchasing decision of your buyers. Don’t lose them by choosing colors that won’t have a significant effect on your potential customers. Make sure the colors helps to give a distinctive appeal to your brand through your label. Get a clearer picture by learning which color is ideal for your brand.

3. Choosing an outdated font: Yes, fonts matter when it comes to underlining your brand presence in front of the millennial consumers. You can create your brand label online with the help of a design tool that will provide an array of fonts that will work.

4. Overlooking the spell-check: This goes without saying that bad spellings can land you up in real trouble. It is a must to get your label and care content double checked to help you stand in good stead in front of your potential customers.

5. Not following your competition: There’s a reason why only a few brands always lead the pack. They abide by the ground rules of marketing aligned with the consumer demand. So don’t commit the mistake of ignoring your competitors and make sure you stay updated about their branding efforts that will help you improvise on your own business.

6. Replicating content: This is adopted by a lot of brands and later they were caught. You don’t need to invest top dollars to create unique content for your brand labels. Do anything but replicate the exact content with some other brand and write something unique and eye-catching. You can even use quirky content to connect with the young target consumers.

Also read: How to Create and Design a Custom Label for your Clothing Brand
Create high-quality printed or woven clothing and care labels at competitive prices with Xpresa Labels. View samples and request for an instant quote here.

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6 Features your Sports Product Labels Must Have

Whether you promote your sports products in international events or on social media, you need to a silver bullet to give you an edge over your competitors. Like your sports products, the brand label should also have some special features to create an impression in the minds of your target customers. These are the top features your sports product labels must have to help you reach out to a wider spectrum of potential customers and add a striking exclusivity to your brand name.

  1. Logo design

We all recognize brands like Reebok, Nike, Puma, and Adidas by identifying their logo. It is important to pay a substantial time and professional skills to create the logo of your brand. If you are not getting good sales from your sports products business then it’s high time you reconsider the logo design.

  1. Corporate Color

Like the logo design, choosing the right logo color is equally important. Enlist help from marketing professionals and use the corporate color/colors accordingly. Make sure the design and color complement each other when you create the custom labels.

  1. UV Proof

Most of the sports equipment and products like are exposed to the sun for a prolonged period of time. You should ensure the label has the quality to withstand the harmful effects of UV rays.

  1. Fade Proof

Sports product labels are often prone to discoloration. The players are expected to practice for long hours leading to wear and tear. This is more applicable for urban wear, Jerseys, Hoods, Jackets, and other accessories. Make sure the label content stay put even after several washes. You should choose woven labels to make it fade proof.

  1. Sleek finish

If you specialize in sports clothing products then it is expected you give a sleek finish with fine detailing to the t shirt label. This is important to influence the purchasing decision of any sports professional or enthusiasts who might be showing interest in your products.

  1. Cuts and Folds

Choose the label cuts and folds based on the size of the products. Make the sure the custom label makers gives you enough choice in cuts and folds. Center fold, end fold, Mitre fold, and Manhattan fold are the common types of folds. Straight cut, Circle cut, and custom Die cut are common types of label cuts.

Keeping all these features in mind you can create your custom label for sports products with the design tool online.

Get high-quality custom woven and printed label tags for all types of athletic sports products for Football, Baseball, Basketball, Boxing, Wrestling, Soccer, Badminton, Lacrosse, Tennis, Golf, Running, Jogging, Exercise, and Memorabilia requirements. View the samples and get an instant quote. Click here.         

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