Year: 2023

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Here’s How To Make The Most Of Your Hang Tags

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In today’s competitive market, standing out and capturing the customer’s attention is essential for any brand. While many people, even new companies dismiss clothing hang tags as mere price labels, they can actually be a powerful tool for strengthening your brand’s identity and making a lasting impression on the customers.

At Xpresa Labels, we specialize in creating custom labels for brands that help them enhance their overall image and gain the trust of prospective customers. With our experience and expertise, even your clothing hang tags can become an integral part of your marketing efforts and strategy. We are going to dig down to the strategies that can help you make the most of your hang tags and maximize their potential.

Strategies To Boost The Potential of Your Clothing Hang Tags

To effectively optimize your hang tags, you can easily implement the following strategies.

Connecting with the customers

The hang tags can be a great tool to connect with the customers. Use them to share your brand’s story and involve customers in the process. You can use visual sketch notes or other graphics to present your story to the customers so they can develop that emotional connection with you. You should especially use the hang tag to highlight your story if you are sourcing the products or raw materials from some tribal communities or from underprivileged people and communities.

By sharing your story through hang tags, you not only help your brand grow but also bring attention to the efforts of these communities, fostering a sense of social consciousness.

Giving Back

The hang tags can be effectively used by organizations as coupons or discount vouchers. Not just for clothing, but even for products like furniture and sports goods, the hang tags can be used as discount vouchers or coupons. Leveraging the hang tag in this manner not only helps in enhancing the sales as you create a sense of excitement and surprise that attracts customers. This also helps increase the word-of-mouth publicity for the brand.

Dual Functionality

The hang tags can be cleverly used to give customers additional information about the product. It can be a ready reference whenever they are using the product. Bi-fold hang tags are a great way to present instructions regarding the product’s usage. While the outer leaf can carry the brand’s logo and name, the inner leaf can have all the usage guidelines. Additionally, as is mostly done by jewelers, these tags can also be used to display the price and other important product information. By giving the hang tags a dual function, brands can also save on the cost of printing additional user manuals or price tags.

Seeking Expert Assistance

If you are looking to explore innovative ways to optimize your clothing hang tags, don’t hesitate to seek professional help. Our experts at Xpresa Labels can provide you with guidance tailored to your specific needs. Make the most of your hang tags by connecting with our proficient clothing experts.

Parting Words

Ready to enhance your brand with eye-catching hang tags? Contact our team of professionals today and discuss your requirements to explore new and innovative ways to utilize your hang tags to the highest level. Best of luck with making a lasting impression with the hang tags. Stand out from the crowd with creative clothing tags.

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Guide to Make the Best Labels for Your Custom Made Shoe Brand

Creating a customizable product and then marketing it well takes a lot of effort and an entrepreneur has to put in his/her best to make the brand stand out. Right from the designing to the last mile delivery, everything related to the brand has to be perfect and lead to that wow experience in order to retain that competitive edge.

On similar lines, a well-managed custom made shoe brand can do really well if it is marketed well as people are always on the lookout for such products. If your label stands out and is on top of the customer’s mind whenever they need a custom made shoe, your business is sure to become profitable in no time.

Xpresa Labels, with its years of experience in making custom woven labels has partnered with many such upcoming brands and created eye-catching labels that have given the brands a competitive edge. Experts at Xpresa Labels analyze the design and material requirements of the brand very carefully and then proceed with making the custom woven labels. This kind of attention to detail ensures that the labels complement the product very well. While experts at Xpresa Labels wonderfully take care of the manufacturing part for your labels, here’s how you can go about making one that stands out.

Design the Logo carefully:

The imagery you choose for your logo should clearly depict the central theme of your brand. For instance, if you are making slip-ons out of recycled materials that you collect from the beach and even adorning them with sea-shells and other such natural embellishments, you must have a logo that depicts the same. And since the logo is going to be on the shoes, it should not look too complicated and difficult to understand. Just remember to make it unique and the label will surely stand out.

Make strategic use of white space and space out the lettering:

For a shoe label to stand out, you have to make intelligent use of the white space. There has to be enough space between the lettering to make every piece of information clearly visible. This will enhance the readability of your label and make your label and brand stand out. The label should not look too cramped and if need be you can even add two labels and segregate the information. Besides, you may also have to put two separate labels on the shoe in order to add the required information. You can add one to the inside of the tongue which can have all the care information, batch number, manufacturer’s details etc. and one to the strobe with just the brand’s logo. If you are designing an open heel shoe then you may want to add on a separate hang tag in the shoe bag with all the care information.

Pick the material of the label carefully:

Before you place the order for manufacturing your labels in large quantities, you must carefully select the material that is to be used to make the label. Ideally, for custom made shoes you must use materials like satin or other soft fabric so they do not bruise the skin or lead to allergic reactions.

With little attention to detail and meticulous planning, you can always create a label that stands out and creates a unique value proposition for your custom shoe brand. If you partner with an experienced label maker like Xpresa Label creating a unique custom woven label that would complement your custom made shoe brand would never be an issue at all.

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Common Mistakes to Avoid While Ordering Custom Clothing Label

Whenever an entrepreneur creates a product and starts thinking about a strategy to market the same, the first thing that comes to mind is the logo and the branding. At this stage, most entrepreneurs try to run the show single handedly but often land up making grave mistakes due to lack of experience and knowledge of this domain.

Since its inception in 2002, Xpresa Labels has partnered with many such organizations and given valuable inputs regarding branding, logo designing and label making. With the help of the experts at Xpresa Labels, many upcoming fashion brands have been able to make garment labels that stand out and give their brand a competitive edge. However, since not all entrepreneurs are proactive about seeking professional help, mistakes continue to happen. And here’s more on the common mistakes that entrepreneurs must avoid while ordering custom clothing labels.

Issues with the artwork and design:

Many entrepreneurs do not get the logo designed by a professional which often leads to issues with the branding. Hiring a professional designer to make the artwork is perhaps the first step in the whole designing and branding process. The artwork should be clear and use the right color combination. The lettering should be clear and evenly spaced out so it is clearly visible. And above all is sending a good quality and high resolution image of the logo to the label maker. Many entrepreneurs tend to make a mistake at this stage as they send screenshots or low quality pictures of the logo to the label maker which eventually leads to a lot of issues while making the label. Entrepreneurs should thus remember to send only high resolution images of the artwork to the label maker while ordering custom clothing labels. Entrepreneurs should also ensure that the artwork is copyright free so the same can be used in making garment labels without any legal hassles.

Issues with the kind of label ordered:

Before ordering a custom clothing label, every entrepreneur must keep the lifecycle and use of their product in mind. If these aspects are kept in mind, chances of going wrong with the material quality will automatically come down. The label maker must be made aware if the product that the label will be attached to will be subjected to extreme temperature conditions or rough handling. They should also be made aware if the label being made is for kid’s clothing. Label makers can give their suggestions regarding the material to be used based on these inputs. While ordering custom clothing labels, most manufacturers make the mistake of opting for the cheapest material but that is never the right approach as a material that is cheap may not be ideal for the product you are ordering for. Besides, you should also remember to take the environmental impact of the material you intend to use for the label into consideration.

Issues with selecting the right label maker:

Many a times, apparel designers and manufacturers make the mistake of ordering custom clothing labels from companies that do not have much experience in making labels. If the label maker does not have the required expertise and experience in making labels, they may not be able to execute the job with perfection. And shabby looking labels made on the wrong fabric can drastically impact the brand’s reputation and create a bad impression in the minds of the target customers.

Thus, every entrepreneur looking to make his/her brand big must pay close attention to the designing and manufacturing of the labels as they go a long way in creating a lasting impression on the minds of the customers.

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Key Strategies to Market a Luxury Furniture Brand

In order to build a profitable luxury furniture brand, the manufacturers have to carefully strategize their presentation. Since there is a premium price attached to luxury furniture, the makers have to be very careful with presenting the brand in front of the right set of people who will value the products.

Every luxury furniture maker thus needs to have a good marketing strategy in order to build a profitable brand. And here are some key strategies that can be immensely helpful.

Understand the buyers:

Before marketing your luxury furniture brand you would need to understand your target audience and their taste and preferences. If you are dealing in one specific kind of furniture, you will need to understand the preferences of your target customers as well as the best price point at which most of your furniture pieces can sell. If you are dealing in all kinds of furniture, you will have to devise a marketing strategy to present only the relevant pieces to different sets of customer categories based on their preferences and purchasing power.

Work on the presentation of the product:

If you want to market your luxury furniture well, you will have to ensure that the presentation is also equally good. Every aspect of the product, right from the finishing to the furniture tags, everything must be up to the mark and complement the product.

Xpresa Labels which has years of expertise in making quality furniture labels works with many luxury furniture makers to make quality furniture tags that complement the brand and enhance its overall appeal. Right from the brand info to information related to the make, material and size of the furniture, everything is tactfully presented in these labels without making them look too cluttered. If you opt for premium furniture labels made by Xpresa Labels for your luxury furniture brand, you can rest assured about getting excellent opportunities to expand your customer base.

Work on experience management:

Buying luxury furniture involves a huge amount of investment as well as a long term association with the brand. Every luxury furniture brand must thus try to work on experience management and ensure that the customers feel valued. Also, you should have excellent pre and post sales support to ensure that the customers do not face any issues with the product. Besides, you have to constantly maintain customer engagement in order to make them feel valued and privileged to be associated with the brand. Every message you send out to the customers must be tailored as per their needs and not just be a part of any bulk messaging campaign. Besides, existing customers should be given the first privilege to review exclusive designs and new launches along with special offers on making repeat purchases. These efforts immensely help in increasing the revenue prospects of the brand.

Leverage the Power of Social Media:

Social media is perhaps the most effective marketing tool available today. You must leverage the power of social media to market your luxury furniture. You should collaborate with top rated influencers to showcase your products and highlight your brand on various social media channels. These efforts will also ensure that whenever your target customers want to buy luxury furniture, your label is always in front of their eyes.

Create a good e-commerce website:

In order to ensure that you can reach out to more of your target customers, you must create a robust e-commerce website. With a strong online and offline presence you can easily become the preferred brand for shoppers who prefer buying such products online over going to physical stores.

Therefore, in order to market your luxury furniture brand, you have to ensure that your label pops up in the minds of your target customers whenever they think of buying luxury furniture. And in order to ensure this you have to keep reinventing your marketing strategy and be flexible to adapt to the changing trends and demands.

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Overview on Toy Packaging Requirements and Standards

Companies manufacturing children’s toys need to be very careful about the packaging of the products, so children are in no way harmed from them. Toy manufacturing companies as such need to adhere to strict guidelines regarding the packaging and labeling of toys.

Common Toy Labeling Requirements

Toy manufacturing companies have to be proactive about labeling their toys accurately. Toys with labels providing explicit information about how to use the product as well as the material used in making the product helps parents make the right buying decisions.

Xpresa Labels which is one of the foremost woven labels manufacturers works closely with many toy makers to make such high-quality labels. With their vast knowledge and industry experience, they not only make custom labels, also help new toy makers and entrepreneurs adhere to the guidelines related to labeling of toys.

Whether it is a woven labels manufacturer or a printed label manufacturer, anyone manufacturing labels for toys usually has to include the following information in the labels:

  • The location where the product has been manufactured
  • The date of production
  • The manufacturer’s name
  • Identifying specifications such as batch and model number
  • All relevant details related to sourcing of the product or the raw material used in making the same.

Toy Packaging Requirements

For a toy to reach the end-customer in pristine condition it is important to ensure that the same is packaged very carefully. Even though for most products, the package is ripped apart and thrown away in no time, companies cannot ignore the need for good packaging if they want their product to sell. Good packaging not only keeps the product safe and ensures it reaches the end customer intact; it also increases the brand’s worth. By ensuring that the following three guidelines are met while packaging a toy, manufacturers can easily score well on this parameter.

  • The Packaging should have all relevant information regarding the toy. Information on the package like age range, number of pieces present, operating requirements etc. is always appreciated.
  • The material used in packaging should be of the highest quality and nothing that is deemed unsafe for children should be used. It is even better if the material used is sustainable.
  • The packaging should also be compatible to the design of the product. With a proper compartmentalized packaging, the product will sit tightly and will be safe during transit too.
  • The packaging should enhance the overall appeal of the product. It is even better if the manufacturer can add a surprise element with the packaging of the product. *Another very important thing that has come up in several researches is that the package should be fairly easy to open and no tools should be required to open the same.

Since toys can be made of a host of different materials like wood, plastic, fabric, foam etc. the packaging and labeling requirements for each is different. For instance while in case of wooden or plastic toys, simple printed labels on the package are usually good enough, for soft toys woven labels attached to the side are mostly preferred by reputed brands.

With good packaging and proper labeling, toy manufacturers can easily pass all safety checks conducted by various government agencies. Additionally, by showcasing their attention to detail, toy manufacturers can also win the trust of customers and increase their sales. As such, every toy manufacturer must put in their best efforts in packaging and labeling the toy.

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5 Tips to Reduce Clothing Waste

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Whenever people talk about pollution and the deteriorating quality of soil, we automatically tend to attribute it all to plastic. However, along with all that plastic, the waste that we throw out of our closets also has a role to play in degrading the Earth’s environment. *Reports suggest that about 1.92 million tones of textile waste ends up in the landfills every year and by the year 2030 the apparel industry will be responsible for over 50% of the global emissions. These figures and their expected growth rates are absolutely alarming and its high time people make conscious efforts towards reducing clothing waste.

Here are a few quick tips to get a head start.

Buy from sustainable brands:

If every individual decides to buy from brands that make sustainable clothing, this issue of clothing waste will be eliminated from the roots. Brands that are conscious about the environmental impact of their products not only use sustainable practices in every step, they also partner with vendors that believe in doing the same. Xpresa Labels is one such brand that has always been at the forefront of creating high quality and sustainable apparel labels and has partnered with many clothing brands and supplied quality labels made in a sustainable manner.

Buy less and keep the clothes longer:

If all of us can start buying only as much as we need, waste management will never be as big an issue as it is today. Most of us buy clothes on impulse and then leave them in the closet after just using them once or twice and then discard them without even thinking about where they will land. If this unnecessary hoarding can be stopped, waste generation too can be effectively controlled.

Avoid clothes made of fabrics that use fossil fuels in production:

Materials like spandex, synthetic, polyester, nylon and acrylic are made from fossil fuels. People should avoid wearing garments made from these materials as not only does their manufacturing process harm the environment, their disposal is also quite taxing on the environment. When these materials and their accessories like the, zippers or apparel labels used in them are discarded in landfills they pollute the soil and when incinerated, they pollute the air. From their manufacturing to disposal, these materials harm the environment in every possible way.

Repurpose old clothes:

People must try to use every garment for as long as they can and the best way to ensure this is re-purposing. With a little bit of creativity and sewing skills, these faded or worn out clothes can be given a new life. In fact, many designers have even made big businesses by repurposing old clothes and selling them to their niche customer base.

Buy pre-loved clothes:

Many a times, people simply discard clothes even when they are as good as new because they may have outgrown it. There are many vintage shops, thrift stores and resale stores that sell such products. People should also open up to the idea of buying these clothes in order to avoid wastage and save the environment.

Reducing clothing waste requires the conscious and cumulative efforts of people. And this will happen only when more and more people are sensitized about the ill effects of the increasing clothing waste. Environmentally conscious companies and individuals are taking proactive steps in this regard and positive outcomes can even be seen in many areas.

Resource:
https://earth.org/statistics-about-fast-fashion-waste/

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5 Ways to Design a Clothing Line

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Many fashion lovers who are bubbling with new ideas aspire to design their own clothing line but never take that leap owing to lack of proper knowledge. Designing a clothing line is as exciting as it sounds and if everything goes right can create a huge business. However, to create something big, you have to take that first step and start and here’s how you can go about it.

Create your niche:

If you want to get noticed and your clothing line to be a success right from the beginning, you have to establish a niche. You cannot just make generic clothes and expect to get noticed right from the beginning. You can thus try to make specific products like riding gear or comfortable gym wear or even specialize only in bottom wear for men or women. The choices are unlimited; you just have to make sure that you have a clear vision of what your clothing line should comprise.

Know your target customers:

Once you have identified your niche you must also identify your target customers. In order to know about the choices and preferences of your target customers you can check out various fashion blogs, read fashion magazines and even try to visit exhibitions and fashion shows to understand people’s reactions and assess their need. Once you are able to identify the gap or the particular product that you know your customers need you can design and place your apparels right there and target that particular customer base. This will give your brand immediate traction and help you build your business.

Maintain consistency in designs and concepts:

In order to make your brand recognizable you have to maintain consistency in designs and logo. Each of your clothes should have your signature style which can differentiate them from other brands. With this unique approach you can make your products extremely desirable for your target customers.

Create an eye-catching label:

Besides making the apparels desirable, you also have to work on your branding. And in order to create that strong brand statement, you must first create an eye-catching logo and design a quality label. You can always get in touch with a clothing label maker online and seek professional help with designing and manufacturing the labels.

Xpresa Labels, which has been at the forefront of making custom labels since its establishment in 2002 is a trusted brand that offers bespoke labels at the most competitive prices. They have a wonderful user friendly portal via which customers can upload their designs and place an order with Xpresa Labels to manufacture the same. You can always use their services to get superior quality labels in no time.

Solidify your concepts:

After sorting out the basics you must also work on solidifying the concepts. This should include selection of a specific color palette, the particular types of garments that you want to feature and the materials that you want to work with. Once you have identified these, you can get into the costing and accordingly start with the manufacturing and placement of your product in the market.

The process of creating a clothing brand is certainly exciting but it is quite time taking and requires the collaboration of several people with expertise in different areas. Thankfully, in this technology driven world, just like you can connect with a clothing label maker online, you can also connect with people with experience and expertise in the domain, from all over the world with just the click of a button. Therefore, in order to create your clothing line, you need to be resourceful and think out-of-the-box to come up with something unique.

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Beginner’s Guide To Designing That Perfect Label

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A good quality professionally designed label speaks volumes about a brand. The label not only gives vital information about the brand, it also speaks volumes about the quality of the product. A professionally designed label by a reputed label maker like Xpresa Labels can go a long way in enhancing the brand’s image. Xpresa Labels has been at the forefront of providing custom quality labels and tags at the most affordable prices.

People can always upload their logo and design specifications on Xpresa’s self-designing portal using which the company can manufacture and deliver quality labels as per the customer’s choice. And here are a few tips on how people can design their labels to make them coherent with their brand’s image and product.

Use the best possible tools:

Xpresa Labels offers an easy-to-use portal where people just need to follow the steps and upload their design to get the label made. However, those who want to do it independently would need some sophisticated tools and software with the help of which they can design the graphics as well as give shape to the label. Use of professional tools is absolutely necessary to get professional looking labels.

Keep the Product in mind:

 Before designing the label, it is also very important to keep the product package in mind. For instance, if a sports label has to be designed it has to be done keeping in mind the kind of products the company manufactures. For instance, the label should be such that it is prominently visible on small products like tennis balls as well as bigger items like rackets.

Include only the most important information:

While designing the label, one has to make sure that it is clutter free. It is as such important to include only as much information as may be relevant to catch the customer’s attention or convey important details. Especially, if it is a sports label, the information has to be displayed very tactfully.

Make all the information clear and readable:

While designers should try to keep the label clutter free, they should also try to ensure that the information is clearly readable. The brand name as well as the product name should be clearly defined so there is no confusion at all in the customer’s mind. The space distribution in the logo should be done in a way that the brand’s readability is not compromised.

Be consistent with the logo:

While designing the label one has to make sure that the brand’s logo can be appropriately displayed. The spatial arrangement should be such that the logo or the fonts do not get distorted as that creates a very negative impression about the brand.

Use an interesting combination of fonts:

Along with the brand’s logo, other relevant information should be strategically displayed on the label with a smart combination of fonts. Designers can use ornate, bold or modern fonts to display the information clearly as well as creatively.

Therefore, while designing the label, the designer has to primarily keep the readability factor in mind along with the aesthetics. A tastefully designed label goes a long way in establishing the brand’s position in the market and as such it is always best to be as creative as possible in designing one.

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Key to Building Customer Relationships with Effective Label Designs

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In today’s business ecosystem, maintaining good customer relationships is the key to success and there are different ways to achieve this. Showcasing quality labels that present the brand’s vision and provide customers the necessary information required to use the product is also an effective way to building strong customer relationships.

Xpresa Labels is a trusted label manufacturer that has been making quality labels since 2002. They have partnered with several brands and created extraordinary labels that have ensured repeat purchases of the product. Xpresa Labels has expertise in making custom quality hang tags, furniture labels, high quality woven labels and more. And here’s more on how their label designs have helped in building customer relationships.

Building strong local connects:

With the help of creative labels, brands can establish an effective local connect and give their products that special dimension that can make them stand out from the rest. This strategy works very well with products like food items as well as handicrafts as these are mostly bought for their uniqueness and local flavors.

Telling a Story:

Brands can also enhance their marketing efforts by telling customers the unique story of their journey. They can use interesting graphics on labels with satin printing and create a strong imagery of the procurement and processing of the particular product. This not helps in establishing a better connection with the customer also establishes a trust that comes with knowing a brand inside out.

Establishing a niche for the products:

When brands create labels that show the local connect or the story behind the procurement and purchase of a product, they tap into a niche market. And customers who particularly like such unique products belonging to a certain niche take pride in purchasing and procuring them. This works as a very powerful tool in establishing that relationship with the customer.

Creating Event oriented CTA:

Many marketers are also experimenting with labels that help with event oriented call to action. One way of achieving this is satin printing a QR code on the label on scanning which, customers can get the link to some online event or even get the link to download the passes for some concert or exhibition.

Creating redeemable coupons to give back:

Giving back to the customers for their association with the brand is an effective way of building a strong relationship. Many companies are as such using the hang tags to print redeemable coupons which the customers can always carry with them to the store to avail discounts and surprise gifts. Along with thanking the customer, this strategy also helps in driving repeat purchases.

While all these strategies are certainly effective in making a lasting impression in the customer’s mind and driving repeat purchases, they also add great value to the product.

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Here’s how to make a Sustainable Fashion Brand

Now that people all over the world understand that further deterioration of the Earth’s environment can have catastrophic consequences, conscious efforts are being made to sustain the Earth’s environment.

Right from individuals to communities and businesses, all are proactively doing their bit to save the planet and switching to a more sustainable lifestyle. Businesses too are contributing to this effort and adopting sustainable processes to reduce their carbon foot print. In the garments’ industry too many manufacturers have adopted sustainable practices in their process flow and are offering customers sustainably made products of the highest quality. Right from their labels to the packaging material, everything these brands use is biodegradable as well as made from re-cycled products.

Xpresa Labels is one such business entity that has helped many garment manufacturers in their efforts of making their brand sustainable by offering a host of options in eco-friendly labels. Xpresa Labels makes the best quality custom woven labels, adhesive labels, printed labels and more, which brands can proudly showcase with their products.

While Xpresa Labels is there to help you with eco-friendly labels, here are the other things that you can do to make a sustainable fashion brand.

Build an environment friendly facility:

For a sustainable fashion brand it is important to ensure that everything, right from the facility to the process has the least impact on the environment. To ensure this you must try to restore and build your manufacturing unit on some damaged land which is also free from critical species. Alongside, the manufacturing facilities should also meet the highest standards in terms of emissions as well as energy consumption so as to minimize wastage in any form. Moreover, you should also try to ensure that drainage channels have a proper catchment system so that the microfibers do not mix with and pollute the waterways.

Be careful with the dyes and detergents:

In the garment industry, dyes, bleaching agents and cleaning agents have an important role to play as they are used in large quantities. And it is extremely important to select them with great care so they do not pollute the surrounding water bodies. Use of natural vegetable based dyes and other mild cleansing agents is as such a must if you want to build a sustainable fashion brand.

Source raw materials very carefully:

In the garments’ industry fabrics of various kinds make up a chunk of the raw materials and sourcing the right kind of raw materials is often the biggest challenge to address. You must try to source fabrics locally in order to cut down on the burning of fossil fuels that goes in the transportation. Additionally, you must avoid the use of fabrics, the manufacturing of which takes a toll on the environment. Also, the raw materials you source should be consciously sourced to avoid wastage and the goods you produce should be of the highest quality so they last long and can be recycled at the end of their life-cycle.

Have a robust waste management system in place:

For a fashion brand to be truly sustainable it is also very important to ensure that the manufacturing unit does not add on to the already burgeoning problem of waste management. To ensure this, you must have measures in place to reduce mistakes and prevent wastage of fabric, use sustainable materials for packaging as well as have a repair and upcycling program in place to close the loop of the garment’s lifecycle.

Xpresa Labels, which is highly trusted by clients for their sustainably made adhesive labels, woven labels, printed labels and other such bespoke labels, is always willing to work with and share their knowledge of fabrics with fashion brands to create such environment friendly products.