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Custom clothing tags, sewn, woven and printed have a care manual explaining how a particular clothes item needs to be taken care for greater longevity. A simple present might be nice, but a gift that has been wrapped impeccably gives out better vibes, any day. In the clothing and apparel industry, a creatively designed custom […]

To get an edge in the world of niche marketing, you need to leverage enterprise-level techniques smartly. Apparel brands specializing in women wear is a type of niche business which involves long hauls of market research and good branding capabilities. Choosing a distinctive clothing label is one of them. Here we shall discuss how to […]

What Makes for a Loyal Customer? When a piece of clothing fits just right, and it expresses yourself in the exact way you’ve been looking for, a personal relationship with the brand is created. When this piece of clothing is tried on, the wearer feels that there are shared values with those who created the […]

Author: Maggie Smith Posted on: October 19, 2016 Hang tags!? Yes, we are talking about the small piece of fabric/paper found attached to each and every piece of clothing we buy at the retail shops. You must be aware of these. Now, we all know the utility of these hang tags, don’t we? These tell […]

Businesses understand the importance of branding and all entrepreneurs need to focus on implementing effective strategies to create and establish a strong brand presence of their business amongst the mass. Irrespective of the size of a business it needs a well-planned marketing and promotional strategy. This is primarily because even a small business needs to […]

Author: Maggie Smith Posted on: Mar 10, 2016 Entrepreneurs running a small business have a tremendous opportunity to grow their business and brand them effectively in spite of having a shoestring budget. Many owners running a clothes store are of the opinion that an effective branding strategy is not dependent on the budget but on […]

It’s time to put the finish touch on your clothing. You want a way to show the customer all of the incredible work that went into each piece and showcase your brand that you have worked so hard to develop. It sounds like a tall order, but it is definitely possible to show all of […]

There is no denying that the fashion industry is a competitive one. There are many clothing companies all over the world that are vying for people’s attention. This is why it is critical that your business stands out from the crowd, and the only way to do this is to ensure that your branding strategy […]

Author: Maggie Smith Posted on: Oct 15, 2015 Fashion business is extremely glamorous from the outside but it requires collective team effort from everyone part of the business. It might look all glam, but there is a lot of toil and hard work that goes into making things look so glossy. Not just clothes, but […]

Author: Maggie Smith Posted on: Nov 05, 2015 The fashion industry is extremely dynamic because trends keep coming and going as per the demands placed in the consumer market. In fact, change is the only constant in the fashion industry and designers need to catch up with latest trends doing the rounds. People with a […]